Yahoo Finance(@YahooFinance):Before she was the face of the campaign, she was just a potential investor asking questions. Sports prediction platform Novig had far more modest marketing plans, according to its CEO — until Sydney Sweeney reached out on her own, researching the space as a potential investor. That outreach turned into an equity stake and a starring role in the startup's first national ad campaign. Would you invest in a prediction market backed by a celebrity? Read more: https://t.co/IsPpblnNtc #sydneysweeney #sportsbetting #predictionmarket #celebritynews #investing

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Yahoo Finance@YahooFinance

2026.09.09 21:38

Before she was the face of the campaign, she was just a potential investor asking questions. Sports prediction platform Novig had far more modest marketing plans, according to its CEO — until Sydney Sweeney reached out on her own, researching the space as a potential investor. That outreach turned into an equity stake and a starring role in the startup's first national ad campaign. Would you invest in a prediction market backed by a celebrity? Read more: #sydneysweeney# #sportsbetting# #predictionmarket# #celebritynews# #investing#