Jon Brooks
@jonbrooks
Most housing headlines are wrong.
I break down what’s actually happening in real time.
$3.5B+ sold | 8,500+ units since 2020
60k+ subs on Substack Newsletter
加入 August 2015
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Builders aren’t “holding prices.”
They’re disguising price cuts.
Massive buydowns.
Closing credits.
Hidden incentives.
One builder quietly slashed effective pricing by over $100,000.
