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2 super high-growth subscription brands pulled me in on their retention. They were buying customers into a 6-month payback. The product pays back in under 2. Both said the same thing: "Come diagnose our retention, something's breaking." I told them their retention problem was actually an acquisition problem WEARING a retention costume. The plumbing you can fix all day: > the reminders > the cadence > the portal updates > the communication flow Every brand has that work once someone actually looks. The win was telling them the truth about their offer. What was actually broken: > their core product, even at a healthy AOV, was never going to build into a real LTV play > a 6-month payback on a product that pays back in under 2 (1.6, to be exact) But they hated hearing it because the “growth” looked too good to question. So I said it straight..for right now, it works. The second your churn outpaces the growth of your subscription base, you go right back to losing. Takeaway: "Our LTV is broken" was never the real problem.

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