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@CommerceRound Day 1 Interviews - Megathread
@maxwellcopy, Founder, Well Copy
Highlights:
• Graduated college with 70 employees, and class was his "brain break"
• Why Well Copy turned off AI copy and brought humans back
• Subject lines that crush: "Discount request #
477# granted"
• Why sender name matters more than your subject line
• Page Turner, the fictional employee who outconverts real reps
• BFCM playbook: three different offers, 2 to 5 emails a day, and why resending the same email works