We were at Brandweek Atlanta last week! ✨ Six workshops, countless conversations, and a room full of incredible marketers and creatives exploring what’s possible with AI. A huge thank you to everyone who stopped by the OpenArt Clubhouse, created with us, and shared ideas with our team. Such a great few days with the @Adweek community. We’ll be back at Adweek HQ for Advertising Week — see you in NYC! 🚀 #OpenArt# #Clubhouse# #Brandweek# #CreativeAI# #GenerativeAI#

Creative teams are already using AI. The bigger question now is whether it can fit into real workflows without adding more fragmentation. At Brandweek, @AlexiaAdana showed how Luma can support the creative process from early direction through production. ADWEEK looks at that next phase here: