Luma(@LumaLabsAI):Creative teams are already using AI. The bigger question now is whether it can fit into real workflows without adding more fragmentation. At Brandweek, @AlexiaAdana showed how Luma can support the creative process from early direction through production. ADWEEK looks at that next phase here:

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@LumaLabsAI

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Joined October 2021

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Luma@LumaLabsAI

2026.09.24 15:21

Creative teams are already using AI. The bigger question now is whether it can fit into real workflows without adding more fragmentation. At Brandweek, @AlexiaAdana showed how Luma can support the creative process from early direction through production. ADWEEK looks at that next phase here: