Luma
@LumaLabsAI
Creative Agents That Make You Prolific.
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Creative teams are already using AI. The bigger question now is whether it can fit into real workflows without adding more fragmentation.
At Brandweek, @AlexiaAdana showed how Luma can support the creative process from early direction through production.
ADWEEK looks at that next phase here:
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Underwater shoots usually take a lot of specialized gear, building underwater sets are extra expensive, and green-screen lighting has additional unique issues to overcome underwater.
Hybrid production makes underwater shoots much more accessible.
Made with Luma.
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The production pipeline for our video exploration "Ichor" was highlighted by our Seedance 2.5 edit mode and our new keyframe interface.
This helped us get a more adherent performance and control the pacing of keyframe scenes. That direct control made the process faster and easier.
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🎤 ¡Brennan Lowe de @LumaLabsAI se une a #SMWMexico# 2026! 12+ años en Creative Technology, prompt engineering, motion design y contenido multimodal, con experiencia en Meta y startups.
🎟️ 9-10 sep:
📍 Polyforum Siqueiros.
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Walkthroughs from Luma's senior creatives, a prompt to work against, and support in the room.Creative Intelligent Machines Continuum, a Luma maker night.
Tuesday, September 1 at tiat in San Francisco.
Request to join →
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Because some things are worth seeing clearly.
Upscaling just got even better with Luma.
At the blue hour, a hitman crosses the marble floor to silence the one contract he never thought to question.
"L'heure Bleue" created by: Bryan Soegondo
@DreamLabLA
Made with Luma
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/Dream Lab Weekly/ EP: 1
A series that shows our creative professionals and their weekly quests to build Luma into the best creative tool in the world.
Creative agents built for creative professionals. On stage at Summer Signal with GMI Cloud, September 14.
. @LumaLabsAI joins Summer Signal '26 as our multimodal agentic partner
On stage, they'll be talking through Luma Agents: creative agents built for creative professionals. Plus what's new inside, and how it fits into your creative workflow.
Register to attend 👇
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A first test of Seedance 2.5 on @LumaLabsAI for video to video. Still at 720p but makes me excited for a higher res version.
You direct the look. The motion. The sound.
MiniMax H3 is now available in Luma Agents.
Generate up to 15 seconds of 2K video with native stereo sound, guided by text, image, video, and audio references.
More creative range. One continuous workflow with Luma.
Try it today →
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Approve it once. Localize it everywhere. Same layout, same style, every market. Made with @LumaLabsAI.
Change one element. Preserve everything else. Here are the 4 ways to master Layers in @LumaLabsAI. 🎥👇
Created by: Blake Johnson
I Put an Octopus in My Office (Using Layers)
@mrjonfinger shows how to use Layers, Luma's new precision-editing tool powered by Uni-1, to add an element into a scene without touching anything else in the frame. @LumaLabsAI
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Luma Ray 3.2 from @LumaLabsAI is now live in Fuser.
Keep the action intact.
Reframe your scene in any aspect ratio.
Try it now
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How do you rebrand an entire business from one flat JPG?
Ask Art Director Jieyi Lee. She closed the coffee shop, lost the designer and rebuilt the whole poster in Luma Layers.🧋
HONK BEFORE BOOOBAAAH
Your turn. Layers is now live in Luma Agents. @LumaLabsAI
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No matter how you call it, football, soccer, fútbol, it's the same ball, the same grass, and the same passion that pulls the whole world in. Made with Luma.
