Most businesses market their product directly and wonder why the conversion rate is so low. They're asking people to buy at the first touch... and almost nobody does that, no matter how good the offer is. The path to a sale isn't lead to sale - it's lead to signal to sale. A signal is someone raising their hand and telling you they're interested, like filling in an assessment, joining a waiting list, or registering for a webinar. The moment they signal, you know who they are, what they care about, and how ready they are to act. Market for signals first, and the sales follow naturally. Join my free 20-minute Masterclass - the $1M Lead Gen System Blueprint I use to generate high-quality leads:

Keak is now insane A CRO agent that increases your conversion rate: - Scans your website - Generates variations that improve your CVR - Implements them for you - Learns from the results Click on the image to book a demo 👇

Oppenheimer sees $META Muse reaching $28B of AI agent revenue by 2027 driven by 115M paying users at the same 6% conversion rate as ChatGPT. Wild to see 80% Agentic AI operating margins which would make Muse way more profitable than Meta’s core ads engine.

I've discontinued the CodeFast & ShipFast affiliate programs. Over the last few months, their revenue has dropped significantly, mostly due to AI. The conversion rate is lower in 2026, and affiliates have made ~$0. So it's not worth it. It's fun how AI accelerates everything. To stay in business, you have to be ready to move super fast. Somehow it's nice because you can't take anything for granted.

The dress code is a leading indicator. Andy @baehr of @GSR_io, a crypto market maker since 2013 that’s traded $1T+, on the conversion rate from black t-shirts to blazers and what sits underneath it: tokenized fixed income used as a collateral enhancer, tokenized equity users into the millions, and what he calls two outboard engines on the back of the boat, the CFTC and the SEC pushing in the same direction. Andy on a new episode of The Meridian with @ashgoblue drops tomorrow. This content is for informational purposes only and does not constitute investment advice. This content may contain forward-looking statements that involve risks and uncertainties; actual results may differ materially. Digital assets involve risk, including potential loss of principal. Learn more about Evernorth:

On SMS, we push advertiser offers ahead of our own products more often than people expect. Their offer already has a proven conversion rate, we already collect a fee either way, and readers don't tell the difference between an offer being ours or someone else's if it's good.

Yippee! Day 3 of launch and I have officially landed my first paying customer. Conversion rate? A sexy 5%. That’s where the success story ends and the reality check begins. It turns out that getting eyeballs on a site is significantly harder than building the actual site. Who knew? (Everyone. Everyone knew.) Here is the breakdown of my high-stakes marketing blitz and the results: • Peerpush campaign: $29 (RIP to my lunch money) • Organic promotion: LinkedIn, X, and a very "please don't ban me" approach to Reddit. The cold, hard numbers: • 4,200+ impressions (Peerpush) • 1,300+ impressions (LinkedIn) • 177 impressions (Twitter/X — apparently I’m shouting into a void) • 80 new visitors • 20 signups • 1 conversion ($20) The financial status: So far, my launch P&L is -$9. Basically, I am paying $9 for the privilege of working 10 hours a day. I’m basically a philanthropist at this point, subsidizing the internet. The good news? A 25% signup rate means the landing page actually works. 1 paying customer means that there are customers who are willing to pay. The bad news? I’m currently "scaling" at the speed of a tired turtle. To the experts who have actually cracked the code on distribution: How are you spreading the word without selling a kidney for ad spend? What was your zero to one move that actually moved the needle?

For 364 days of the year, you cannot buy a ticket to Glastonbury. All you can do is fill in a form saying you want one. On one single day, the tickets go live. Over 700,000 people have already signalled interest. There are 130,000 tickets available, and they sell out almost instantly, and hundreds of thousands of people are disappointed. That's not a ticketing strategy - that's a masterclass in marketing for signals first and then sales. Most businesses do the opposite - they promote the thing they're selling, hope people buy it on the spot, and wonder why the conversion rate is so low. They've skipped the signalling step entirely and gone straight to asking for money from people who haven't had the chance to warm up, self-qualify, or build any anticipation. The magic number for most businesses is a ratio of five signals to one sale. For every five people who fill in a form and tell you they're interested, one will convert. Some businesses run at 15 or 20 to one, and they're still wildly profitable because the signal was free to collect and the data it generated made every sales conversation sharper. Stop promoting the sale and start promoting the signal. Join my free 90-minute Masterclass - The 7-Figure Demand System, where I'll show you exactly how I create demand, attract better leads, and turn more of them into clients: