Ferrari shares plunged by more than 8% as investors and critics reacted coolly to the Italian luxury sports carmaker's new Luce electric car, questioning whether it remained true to the brand's identity. READ:

Ferrari shares plunged by more than 8% as investors and critics reacted coolly to the Italian luxury sports carmaker's new Luce electric car, questioning whether it remained true to the brand's identity

Ferrari has executed this exposure campaign with remarkable skill. What originated as a limited discussion among a small circle of enthusiasts yesterday has, within 24 hours, captured widespread attention across the public consciousness. Through precise orchestration, the brand has engineered a significant cultural resurgence—elevating quiet interest into broad fascination and effectively revitalizing its iconic status. A masterclass in brand revival. A classic bad press is good press.

Ferrari said the goal of the Luce EV’s design was to achieve the lowest coefficient of drag. The Luce has a 0.254 Cd. For some comparison: • Model S: 0.208 Cd • Model 3: 0.219 Cd • Model Y: 0.23 Cd • Model X: 024 Cd Just proves that having the lowest possible Cd doesn’t mean you have to design an ugly car.

Ferrari has unveiled its first-ever all-electric car, the Ferrari Luce, priced at around $640,000. >Quad-motor all-wheel-drive powertrain delivering over 1,000 horsepower in boost mode >Acceleration from 0-62 mph in 2.5 seconds and a top speed of 310 km/h >122 kWh 880V battery providing up to 530 km of range >Advanced aerodynamics with the lowest drag coefficient in Ferrari history

Ferrari has just officially unveiled its first ever all-electric car, called the Ferrari Luce. • Starting price: $640,000 • Interior co-designed with Apple's former head of design, Jony Ive • Range: 280 miles (expected EPA) • Peak charging speed: 350kW • 122 kWh battery • 1,050 horsepower • 0-60mph: 2.4s • 800v • Four-door four-seater • Four electric motors • OLED screens • Weight: 4,982 lbs • Front motors spin to 30,000 rpm, rears hit 25,500 rpm • Car uses an accelerometer to capture real vibrations from the electric motors & rear chassis. An algorithm filters out unpleasant frequencies and amplifies only the more “musical” sounds. This can be heard inside and outside the car. • Paddle shifter on steering wheel changes how aggressively torque is delivered, with five different levels • The trunk has 21.1 cubic feet of space, the largest luggage capacity the company has ever offered • 197.6 inches long, about as long as a Tesla Model S U.S. deliveries start in Q2 2027. More photos in the thread below:

Former Ferrari chairman Montezemolo tears the new electric Ferrari “Luce” apart: “I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”