Genz and gen alpha never wanted a neo bank. They already have Venmo, Cash App, Revolut, Zelle, Apple Pay.
What they don't have is a financial system that reflects how they actually live: online, social, personalized, gamified, risk-on, and deeply skeptical that the traditional path to wealth still works.
That's the opportunity.
This is perhaps the most Dehat coded protest since India's independence
How did so called GenZ and Gen Alpha turned out to be such uncouth Dehatis despite global exposure?
This level of Chimpanzee like behaviour wasn't on display even during Farm Law Protest where actual Rural Dehatis participated