I added keyword groups to There are 2 groups by default: Your brand & Competitors. Use them in mentions and analytics to... 🔎 find features people request from competitors 📢 see what people praise about competitors 🤺 compare who’s mentioned the most The pie chart below shows mentions of my startup marketplace @trust_mrr vs. @acquiredotcom over the last 7 days. + Available via API/MCP 🤖

🔍PSA: We’re bringing keyword search on Threads to countries where most people post in English and Spanish. Tap the search icon, type in a keyword and you’ll see relevant threads. We’re working to improve it in other languages and expand to more countries, so stay tuned ✨

6 out of 10 organizations still use keyword or hybrid search for their AI applications, and business users can lose trust from just 1 wrong answer. @Snowflake's Pavan Pothukuchi tells @brad_shimmin why semantic search and role-scoped agents matter for CoWork. $SNOW

What happens when AI moves beyond keywords to create truly personalized experiences? Shiyingxue Li, SVP of Engineering at Indeed Recruit Technologies, explains how they’re using Gemini, @Gemini_Notebook, and BigQuery to transform the hiring journey and streamline internal workflows. Watch how they made it happen →

You mapped product_name as a keyword a year ago. Now someone wants to search inside it. That used to mean reindexing a year of data. In 9.5 you wrap it in TO_TEXT and ES|QL MATCH analyzes it at query time instead.