𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀! The National Testing Agency (NTA) is undergoing a major operational transformation to put candidates first. We are looking for an exceptional communication and customer-experience leader to join us as 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗣𝘂𝗯𝗹𝗶𝗰 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 (𝗚𝗠-𝗖𝗫𝗖) at our New Delhi Head Office. If you are a seasoned expert in omni-channel communication, public relations, and large-scale grievance redressal, this is your chance to shape the public trust and candidate journey for India's largest examinations! 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀: • 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Drive measurable improvements in Net Promoter Scores (NPS) by redesigning a seamless, user-centric candidate journey. • 𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗢𝗺𝗻𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Lead timely, accurate, and multilingual messaging across portals, apps, SMS, AI chatbots, and social media. • 𝟮𝟰𝘅𝟳 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 & 𝗥𝗲𝗱𝗿𝗲𝘀𝘀𝗮𝗹: Oversee a robust multilingual helpdesk and an end-to-end grievance redressal system to drastically reduce escalations and wait times. • 𝗗𝗿𝗶𝘃𝗲 𝗥𝗮𝗱𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Design clear, candidate-friendly public information products (Bulletins, FAQs, Notices) and manage RTI compliance. • 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearhead proactive media relations and crisis communication, improving NTA's overall media sentiment. 𝗪𝗵𝗼 𝗪𝗲 𝗔𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿: • 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Master's/PG Diploma in Mass Comm, PR, Public Policy, Marketing, or MBA. • 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 12+ years of experience, with at least 5 years in senior leadership (Head of Comms/CX) in a large consumer-facing or public-service organization. • 𝗔𝗴𝗲: Preferably below 55 years. 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟭𝟴, 𝟮𝟬𝟮𝟲 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆: Submit your application and vision statement to dir-admin@nta.gov.in 𝗙𝘂𝗹𝗹 𝗗𝗲𝘁𝗮𝗶𝗹𝘀 & 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗙𝗼𝗿𝗺𝗮𝘁: #NTA# #CandidateExperience# #PublicRelations# #CorporateCommunications# #Hiring# #JobsInDelhi# #GovtJobs# #Leadership# #CareersAtNTA#

Cristiano Ronaldo and Georgina Rodriguez married Tuesday in a civil ceremony described by the public relations team that represents the Portuguese soccer star as "a private and intimate moment attended by their five children."

FM Speaker Highlight: Claire Li Claire Li is a former TV news anchor who now serves as Public Relations Manager at @hoya_bit. We can't wait to welcome her to the FM26 stage. FUTUREMODE 2026 📍 Taipei Expo Dome | Sep 4–6, 2026 🌐 🏟 Get Your FM26 Pass Local - International -

If you're a software developer, content creator, accountant, designer, marketer, or other service exporter in India, and your FIRA says P1006 as the purpose code, you should read this. Because P1006 doesn't mean “freelancer.” It means Business & Management Consultancy and Public Relations Services. And that's where things get interesting. RBI has different purpose codes for different types of services. For example: - Software consultancy/implementation: P0802 - Accounting/bookkeeping: P1005 - Business & management consultancy/PR: P1006 - Advertising/marketing/market research: P1007 So why do we keep seeing completely different kinds of Indian service exporters ending up with P1006? A developer builds an app. A content creator produces videos for a US client. An accountant provides bookkeeping services to a UK company. A management consultant advises a foreign business. These are not the same service. Yet the FIRA can sometimes tell the same story: P1006. This isn't about saying P1006 is a “bad” purpose code. It's a perfectly valid code, when you're actually providing business/management consultancy or PR services. The problem is using one generic classification for work that belongs in different categories. And this matters because your purpose code is part of the banking/reporting trail for the foreign remittance. Your invoice says what you did. Your contract says what you did. Your GST/SAC classification describes what you did. Your FIRA should ideally make sense alongside all of that. Interestingly, this isn't just a theoretical concern. Some major platforms explicitly document that their purpose codes for Indian freelancers are hardcoded to P0103/P1006, with users needing to approach their bank if they require a different purpose code. So here's something worth doing today: Open your latest Inward Remittance Certificate (FIRA/FIRC). Look at the purpose code. If you're a software developer and it says P1006… If you're an accountant and it says P1006… If you're a content/creative professional and it says P1006… Don't panic. But ask why. Your purpose code should reflect the nature of the service you're actually exporting, not simply whatever code your payment platform happens to use by default. At @myStableCorp, this is exactly the kind of compliance detail we think should be handled properly. Because your work isn't “just another international payment.” It's an export of a specific service. And that deserves to be classified accordingly.

We are pleased to announce @AstarterDefiHub is about to reach a strategic cooperation with the next generation of Social DEX @ant_fun_trade! Astarter's AI native DeFAI infrastructure and autonomous AI Agent execution ability, Combined with @ant_fun_trade .fun's ultra-low-rate social DEX and AI intelligent trading tools, it creates a more intelligent, efficient and social-attributed on-chain trading and pledge ecology for users. We are looking forward to the details of our joint public relations and ecological integration! Jointly promote the next stage of DeFi × AI Agent × Social. Follow @AstarterDefiHub @ant_fun_trade Get the latest progress #Astarter# #AntFun# #DeFAI# #AIAgent# #SocialDEX# #strategic# partnership

Two ladies arrested for stealing their neighbors’ 3 kids 2 weeks after moving in as tenants Two women have been arrested in Jalingo, Taraba State, after they were caught attempting to take three young girls out of the state to Adamawa. According to reports, the suspects, both single and reportedly from the South-East, were arrested at a filling station while travelling in a commercial vehicle with the girls, aged between five and six. The incident reportedly began when the women, who had rented a room in the same compound where the girls lived about two weeks earlier, reportedly deceived their mothers into allowing the children to accompany them to the market. Instead, the women allegedly took the girls to a motor park in Jalingo, where they hired a vehicle to transport them to Adamawa State. The vehicle driver reportedly became suspicious after noticing that the girls did not resemble the women. He alerted members of his union, who contacted the police, leading to the suspects’ arrest. At the police station, the women reportedly admitted taking the girls from their compound after deceiving their mothers. The girls, identified as Ummul Shuaibu, Ummul Baba Gasal and Amina Abubakar, were later reunited with their families at the Taraba State Police Command headquarters. Their fathers were initially invited to identify them, while their mothers were subsequently asked to confirm their identities before their release. Abubakar Kwalli, father of one of the girls, said the children became emotional when they saw their mothers, with each girl rushing to her mother in tears. The Taraba State Police Public Relations Officer, ASP Victor Mshelizah, confirmed the arrest and said investigation into the incident was ongoing, adding that further details would be released after the investigation.

“ Unless something about their current trajectory changes, Anthropic will be the most powerful monopoly ever created in human history.” - David Sacks asks if Anthropic is just Standard Oil with better PR? “We know that tech markets have a history of consolidating down and turning into either monopolies or duopolies. And if you just look at the revenue right now, there's only two companies making substantial revenue on AI. It's Anthropic and OpenAI. Anthropic is growing at an exponential 10X a year, and if they just do that for 18 more months, they'll be by far the most valuable company in human history, and they'll have unprecedented control over the most important technology of our time. So I don't know what you call that, but it is something to think about. And I guess I do have a thought experiment for you guys, which is, I just want you to think for a second about the case of John D. Rockefeller, who I think is known as probably the most successful, most ruthless monopolist in American history. But he wasn't very good at PR. He was terrible at PR. Everyone sort of recognized how ruthless he is. We've seen movies like There Will Be Blood, which is basically about him. In any event, imagine if John D. Rockefeller was way better at public relations, and instead of calling his company Standard Oil, he called it Safe Oil. Because, as we know, kerosene is dangerous. Their first big product was kerosene. And kerosene can light your house or it can burn it down. And in the wrong hands it can torch a city, or you can use it to make a bomb. So John D., let's say, should have called for the creation of a new government agency to regulate the safety of his product. And they could have done rigorous testing, licensing, common sense regulation. There would've been a very intense debate over safety standards. You know, what should the proper wick thickness be? And should we allow all those dangerous independent refiners, right? And I think people would have gotten so wrapped up in this debate over what constituted safe oil or safe kerosene that they would have missed what was really going on, which is that Rockefeller was building the richest, most powerful monopoly of all time. In fact, people might even have called Rockefeller an effective altruist, because of course, he was so concerned about the safety of his product.”

I am the Standards Editor at Forbes. I run what we call the objective desk. It is not the newsroom. The newsroom writes the words. My desk sells the one thing wrapped around them, the objectivity itself, priced by the badge, because the word objective is the most expensive product in American life and the only one nobody is allowed to audit. You read this week that our top editor left after a firm privately wired him about $6 million. The firm builds the wealth-advisor rankings we publish. He admitted the money. He admitted he never disclosed it. The whole industry gasped, on the record, in our font. I framed his exit certificate. Not for the money. For the elegance. Let me correct the record. Forbes did not invent this desk. Every masthead in the country runs one. Mine is only the desk whose invoice got read out loud, by a stranger, after a sale, and a confession you can see is worth more to me than ten you cannot. Five years ago this magazine published a Truth Reckoning. We announced that Forbes would decide who the liars are. We warned companies, in print, that if they employed people with undisclosed loyalties we would treat everything they said as a funnel of disinformation. I helped write that. I believe every word of it. Undisclosed loyalty is disqualifying. It is the whole product. We police it here, and the policing is not free. Then our own arbiter of truth turned out to carry an undisclosed loyalty roughly the size of a beach house, owed to the man whose independent rankings we sell as independent. I read our own rule again the morning it broke. It held up beautifully. We had simply never run it on ourselves, because the objective desk audits every conflict in America except the one signing its checks. I built the desk that way. It audits outward. It has never once turned around. Now let me teach you the trade, since you keep paying for it and never ask for the receipt. Objectivity began as a sales tactic. A wire service that wants to sell the same story to a Republican paper and a Democratic paper on the same street cannot take a side, so it takes none, and calls the arrangement a principle. I kept the principle. I kept the reason for it too. And you were never my customer. Hold still for this, because the whole building stands on it. At the peak of this business, 80 cents of every dollar it earned came from the advertiser, not from you. You were the circulation figure I carried into his office to set his rate. The news is the bait that holds you in the chair while I sell the chair, and the chair is you. I have sold you the whole time, by the thousand, and I stamped the word journalism on it because journalism is the label you will sit still for. The rankings are independent. The desk that publishes them is independent. The man who ran the whole house was, it turned out, independently on a wire transfer he never mentioned, and I need you to hold all three of those in your head at once, because a subscription costs money and dissonance is free. Our methodology says it plainly. No fee changes hands in exchange for the ranking. I have never once disputed that sentence. The fee changed hands somewhere else entirely, in a different room, for a different noun, and every word of the guarantee stayed true. The ranking is free. The color runs $12,000. When your name glows gold on the list instead of sitting in gray, that gold is a paid enhancement to your profile, and the trust is included. I should tell you what that list measures, this list that helps you choose the stranger who will hold your retirement. We measure the interview. We measure the assets under management. We do not measure whether the advisor ever earned a client a single dollar, because returns are hard to audit and clients want different things, and quantitative is a mood we do not offer. The definitive ranking of the finest financial advisors in America has never checked whether one of them is good at advising. It checks whether they returned our call. The trust is included. A third of this brand is advertising wearing the magazine's face. We call it BrandVoice. Companies pay somewhere between $100,000 and $600,000 to run it, and it publishes in our font, in our layout, under our masthead, and it looks exactly, exactly like the reporting you came here to believe. The government made us label it. So we did. We wrote Paid Program on it, in the gray no eye lands on, at the size no eye reads. Full compliance. Zero interruption. And most of what you call reporting is a press release that grew a byline. In Britain they studied the best papers in the country and found 6 in 10 stories came wholly or mainly from wire copy and public relations, and only 1 in 8 was something a reporter went out and found. We do not gather the news. We forward it. Then we charge you to read your own mail and call the postage a subscription. There is a reason it reads that way. For every working reporter left alive in this country there are now about 6 people whose entire salaried job is to write the thing the reporter prints. 6 to 1. The persuasion industry skipped the argument with journalism. It hired away the staff, kept the letterhead, and started mailing the copy in finished. I will tell you who owns the watchdog now, before you whistle for it. Since 2005 this country has lost about 3,500 newspapers, and it is still losing 2 a week, this week, while you read this. 213 counties have nobody left to sit in the courthouse. The watchdog did not die of the internet; a great deal of it was bought by hedge funds that cut the newsroom at twice the going rate and leased out the empty floor. Last quarter I sold one of those funds a sponsored feature about the irreplaceable value of local community. Net 30. It ran beautifully. And every November I certify the future. 30 Under 30. We anoint them before anyone checks a fundamental, because checking is slow and access is the product. Some of those faces went to prison. One built a fraud and drew 25 years. When the future gets convicted I do not lose a night, because I already sold the anointing, and then I run the Hall of Shame about it and sell that too. The rise and the autopsy. Two covers, one subscriber, same founder. You want the number on my wall? It is 28. Gallup says 28% of this country still trusts the press, a record low, the first time under 30 in half a century. 4 in 10 people on earth now turn their faces away from the news on purpose. My colleagues read those numbers and see a funeral. I see a market. 72% have already left. They are gone, they are worthless to me. The 28% who stayed are the most valuable people in America, because they still believe the badge, and I am the man who sells the badge. A shrinking congregation of true believers is not a crisis. It is a premium. You do not discount the last honest-looking thing in a burning building. You raise the price. People keep asking how $6 million stayed invisible inside the company that decides what is true. Our conflict-of-interest process worked perfectly. It simply was not ours. It was a private-equity firm's due-diligence team, reading someone else's email, a year late, closing the purchase of a different company, and the instant a stranger finished another man's correspondence and told us what we owned, we acted immediately. You cannot move faster than immediately-after-being-informed. Our statement said we remain focused on delivering trusted journalism. I wrote that line. It is the finest thing I have ever priced. The word trusted is doing the work of $6 million, and it is doing it for free. A lawyer went on the record about my former boss. He said you can only have one master. My former boss had one master and several revenue streams. The lawyers have read both, and, they agree, it is probably not even a crime. The desk is still open. The rankings are still independent. The color is still $12,000. Somewhere in the next hour you will read something with our name on it, decide it is true because of the name, and forward it to someone you love. I am the objective desk. You were never my reader. You were my inventory, and the news was the room I kept you in while I sold the door. The trust is included.