𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀! The National Testing Agency (NTA) is undergoing a major operational transformation to put candidates first. We are looking for an exceptional communication and customer-experience leader to join us as 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗣𝘂𝗯𝗹𝗶𝗰 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 (𝗚𝗠-𝗖𝗫𝗖) at our New Delhi Head Office. If you are a seasoned expert in omni-channel communication, public relations, and large-scale grievance redressal, this is your chance to shape the public trust and candidate journey for India's largest examinations! 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀: • 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Drive measurable improvements in Net Promoter Scores (NPS) by redesigning a seamless, user-centric candidate journey. • 𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗢𝗺𝗻𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Lead timely, accurate, and multilingual messaging across portals, apps, SMS, AI chatbots, and social media. • 𝟮𝟰𝘅𝟳 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 & 𝗥𝗲𝗱𝗿𝗲𝘀𝘀𝗮𝗹: Oversee a robust multilingual helpdesk and an end-to-end grievance redressal system to drastically reduce escalations and wait times. • 𝗗𝗿𝗶𝘃𝗲 𝗥𝗮𝗱𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Design clear, candidate-friendly public information products (Bulletins, FAQs, Notices) and manage RTI compliance. • 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearhead proactive media relations and crisis communication, improving NTA's overall media sentiment. 𝗪𝗵𝗼 𝗪𝗲 𝗔𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿: • 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Master's/PG Diploma in Mass Comm, PR, Public Policy, Marketing, or MBA. • 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 12+ years of experience, with at least 5 years in senior leadership (Head of Comms/CX) in a large consumer-facing or public-service organization. • 𝗔𝗴𝗲: Preferably below 55 years. 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲: 𝗔𝘂𝗴𝘂𝘀𝘁 𝟭𝟴, 𝟮𝟬𝟮𝟲 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆: Submit your application and vision statement to dir-admin@nta.gov.in 𝗙𝘂𝗹𝗹 𝗗𝗲𝘁𝗮𝗶𝗹𝘀 & 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗙𝗼𝗿𝗺𝗮𝘁: #NTA# #CandidateExperience# #PublicRelations# #CorporateCommunications# #Hiring# #JobsInDelhi# #GovtJobs# #Leadership# #CareersAtNTA#

Our head of marketing @DABrundage thought PR meant public relations. Now he asks for pull requests from @SlackHQ. For our Thesis conference site, he asked Every Agent in @SlackHQ to take the speaker tiles from @figma and open a PR adding them to the website. Steal this workflow: 1. Point the agent to the approved assets in Figma. 2. Tell it which page to change and what to add. 3. Ask it to open a PR. 4. Wait for your website changes to be approved by the site owner. Install Every in @SlackHQ:

Cristiano Ronaldo and Georgina Rodriguez married Tuesday in a civil ceremony described by the public relations team that represents the Portuguese soccer star as "a private and intimate moment attended by their five children."

FM Speaker Highlight: Claire Li Claire Li is a former TV news anchor who now serves as Public Relations Manager at @hoya_bit. We can't wait to welcome her to the FM26 stage. FUTUREMODE 2026 📍 Taipei Expo Dome | Sep 4–6, 2026 🌐 🏟 Get Your FM26 Pass Local - International -

JUST IN: The Gombe State Police Command has commenced investigation into the alleged assault of a police inspector, Ibrahim Musa, by an Area Commander, ACP Alex Gwaza. The command’s Public Relations Officer, DSP Buhari Abdullahi, disclosed

Meet Comando, Mexico’s newest National Guard recruit. The 8-inch Chihuahua is outfitted with tactical gear, goggles and even a tiny camera but for now, his mission is public relations.

If you're a software developer, content creator, accountant, designer, marketer, or other service exporter in India, and your FIRA says P1006 as the purpose code, you should read this. Because P1006 doesn't mean “freelancer.” It means Business & Management Consultancy and Public Relations Services. And that's where things get interesting. RBI has different purpose codes for different types of services. For example: - Software consultancy/implementation: P0802 - Accounting/bookkeeping: P1005 - Business & management consultancy/PR: P1006 - Advertising/marketing/market research: P1007 So why do we keep seeing completely different kinds of Indian service exporters ending up with P1006? A developer builds an app. A content creator produces videos for a US client. An accountant provides bookkeeping services to a UK company. A management consultant advises a foreign business. These are not the same service. Yet the FIRA can sometimes tell the same story: P1006. This isn't about saying P1006 is a “bad” purpose code. It's a perfectly valid code, when you're actually providing business/management consultancy or PR services. The problem is using one generic classification for work that belongs in different categories. And this matters because your purpose code is part of the banking/reporting trail for the foreign remittance. Your invoice says what you did. Your contract says what you did. Your GST/SAC classification describes what you did. Your FIRA should ideally make sense alongside all of that. Interestingly, this isn't just a theoretical concern. Some major platforms explicitly document that their purpose codes for Indian freelancers are hardcoded to P0103/P1006, with users needing to approach their bank if they require a different purpose code. So here's something worth doing today: Open your latest Inward Remittance Certificate (FIRA/FIRC). Look at the purpose code. If you're a software developer and it says P1006… If you're an accountant and it says P1006… If you're a content/creative professional and it says P1006… Don't panic. But ask why. Your purpose code should reflect the nature of the service you're actually exporting, not simply whatever code your payment platform happens to use by default. At @myStableCorp, this is exactly the kind of compliance detail we think should be handled properly. Because your work isn't “just another international payment.” It's an export of a specific service. And that deserves to be classified accordingly.