SOS 🚨 @Tesla saw one of the steepest valuation drops in Interbrand’s 2026 Best Global Brands report, falling 25 spots and losing nearly 38% of its brand value 😱 It’s the third straight year of decline. Tesla was #12# at $45.5 billion in 2024, slipped to #25# at $29.5 billion in 2025, and has now landed at #50# with $18.3 billion. That’s about 60% of its brand value gone in just two years, and Ferrari is right on its heels, only one spot and $600 million behind. To be fair, it was a tough year for every carmaker. The auto industry lost nearly $57 billion in brand value, with Toyota, Mercedes-Benz, BMW and Honda all down between 18% and 22%. Even so, no brand in this year’s top 100 fell harder than Tesla. Keep in mind this isn’t market cap. Interbrand blends projected economic profit, how much the brand drives buying decisions, and an overall brand strength score. Put simply, it’s trying to measure how much the name alone sells cars. Interbrand doesn’t mince words about what went wrong. People bought into Tesla’s philosophy: no dealers, cars that get better overnight with software updates, and a charging network built just for them. But those things can be copied, and plenty of rivals now plug into Tesla’s own charging standard. The report argues that Tesla’s identity was never bigger than one person, so once Elon became a polarizing figure, the brand had nothing else to lean on. It’s not all doom and gloom, though. Interbrand’s CEO points to the Semi, Optimus, Cybercab and Roadster as proof of Tesla’s ambition. He says the real opportunity is turning that tech edge into experiences people actually use, and he calls Tesla one to watch heading into 2027. Tesla built its brand by showing people the future first. Next year’s ranking will tell us whether actually delivering it can win that value back.

SOS 🚨 For years, the question was how fast Tesla could build cars. With Cybercab, the question is how fast the world can make room for them 🔥 During Munro’s tour of the Cybercab factory, @larsmoravy revealed that the line doesn’t even run every day. In his words, “the line can run so fast it’s currently outpacing our robotaxi deployments, so it’s a bit of a race right now to see who can go faster.” That’s a remarkable reversal for Tesla. During the Model 3 ramp, the factory was the bottleneck, and Elon famously called it “production hell”. When Tesla later pushed its lines toward even more automation, it hit a wall. As Lars put it, “the problem wasn’t the automation. The problem was the design”. That’s why Cybercab was designed around the factory from day one. The car is split into modules that are built and tested in parallel, then joined in about 25 final assembly stations, roughly a fifth to a tenth of what a Model Y needs. The framing line is fully automated, and the whole operation was planned to build thousands of cars a week in about half the usual floor space. Now the race has moved, and that flips how expansion works. Normally, a new market has to wait for the factory to catch up. With Cybercab, the cars could be ready before the next city is. And once the cities start catching up, this line finally gets to run every day.

🎥New Event Pack PV SOS! 🚨 Snow Rabbit Village is melting! 💦 She’s on the move to save the village from the Frozen Queen’s wicked scheme! 🐰 Snow Bunny costume equipped! 🔫 Zenith, the perfect-aim sharpshooter, is ready for action! Experience Zenith’s dazzling assault on the Icehold in the new event pack [Meltdown Bunnies] trailer—watch now! #BrownDust2# #2_5Anniversary#

.@sza's ‘SOS’ has now spent 38 total weeks at No. 1 on the Top R&B/Hip-Hop Albums chart, breaking the all-time record as the longest-leading No. 1 album in the chart’s 60-year history. 📈 The album surpasses Michael Jackson’s ‘Thriller,’ which spent 37 weeks at No. 1 in 1983-84.