Omni™
@smokelessworld
Forward Thinking for a Smokeless World. @BATplc
Listen to 'The Smokeless Word' podcast now at link below.
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“It can get quite lonely.”
Damian Willemse on life as a professional athlete and why connection, trust and team culture matter just as much as performance.
Hear more only on The @SmokeslessWord:
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Millions of adult smokers have switched to smokeless products.
As Vapour Products became widely available, global cigarette consumption has declined by approximately 20%.
That's THR in action.
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No excuses. Just a clear look at what happened and what needs to change.
Damian Willemse breaks down what accountability looks like at the highest level on The @SmokelessWord.
It's a level of analytical rigour that turns setbacks into progress.
Watch now:
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Illicit trade must be a part of the conversation.
Governments lose billions in tax revenue every single year.
Read the evidence. Join the conversation.
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#Omni# #SmokelessWorld#
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Every loss is different. Situational. Some leave scars. Some leave lessons.
This week on The @SmokelessWord, Damian Willemse opens up about processing defeat and why stepping back changes everything.
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What's in a high-quality vape?
Water, propylene glycol, glycerol, nicotine, sweeteners, expert-crafted flavours and most importantly, no tobacco.
Omni™ discusses the science behind our smokeless products to help regulators make informed decisions.
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High stakes. Low moments. Pure instinct.
Damian Willemse, two-time World Cup winner, joins The @SmokelessWord for a masterclass in mental toughness and the power of playing for a bigger purpose.
This is one you don't want to miss.
Watch the trailer now!
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This month, the Global Nicotine Forum was held.
It was a vital time for policymakers to look at the evidence.
That's why we created Omni™.
It provides policymakers with information they need.
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#Omni# #SmokelessWorld#
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Can Tobacco Harm Reduction and tobacco control work together?
On The @SmokelessWord: Live from the Lab, Dr James Murphy & @jgitchell, CEO of Pinney Associates, discuss just that.
Their answer? It's an "and", not "or".
Tune in for their full analysis:
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Early on the UK recognised the public health role of vaping products.
And, the results speak for themselves.
Between 2014 and 2023, adult vaping rose from 4.2% to 9.1%, while adult smoking decreased from 18.1% to 11.9%.
That’s THR in action.
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Why did Dr James Murphy choose to join @BATplc?
In the latest episode of The @SmokelessWord: Live from the Lab, our Director of Research and Science talks about the importance of purpose-driven work and what motivates him every day.
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This week on the inaugural episode of The @SmokelessWord: Live from the Lab, Dr James Murphy and Joe Gitchell, CEO of Pinney Associates, on how to accelerate the migration of adult smokers who would otherwise continue smoking completely to smokeless alternatives.
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How do you encourage millions of adult smokers who would otherwise continue to smoke, to switch completely to smokeless products?
The answer is simple: Tobacco Harm Reduction.
Nations that have used THR strategies are seeing smoking rates fall.
THR is an accelerant to a Smokeless World.
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This week on the inaugural episode of The @SmokelessWord: Live from the Lab, Dr James Murphy and @jgitchell, CEO of Pinney Associates, on how to accelerate the migration of adult smokers who would otherwise continue smoking completely to smokeless alternatives.
Joe's answer? To change hearts and minds.
Watch now:
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Can tobacco control and harm reduction work together?
Find out on the inaugural The @SmokelessWorld: Live from the Lab, when Dr James Murphy sits down with @jgitchell, CEO of Pinney Associates, to discuss nicotine, harm minimisation, and much more.
Trailer below ⬇️
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Science. Data. Evidence.
Introducing The @SmokelessWorld: Live from the Lab - your essential guide to the science and innovation making a smokeless world a reality, hosted by Dr James Murphy.
Sneak peek below ⬇️
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On The @SmokelessWord, @jackmrankin MP reveals what he uncovered on a mystery shopper mission.
From hidden shop stashes to Facebook car park deals, Kingsley and Jack explore how widespread the problem has become.
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A two-thirds reduction in UK smoking rates. Without banning anything.
@jackmrankin MP joins The @SmokelessWord to discuss informed adult choice, evidence-based regulation and the role innovation has played in reducing smoking prevalence in the UK.
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This week on The @SmokelessWord, @jackmrankin MP puts the UK’s £150 billion fiscal deficit into real-world terms.
His calculation? Roughly £5,000 per household, every single year.
Watch now:
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"We were venal. We were self-interested. It was time to go."
It’s not every day an MP is this candid.
This week on The @SmokelessWord, Kingsley sits down with @jackmrankin, MP for Windsor, for an unfiltered look at modern UK governance.
Watch the trailer below ⬇️
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