𝗧𝘂𝗿𝗻 𝗗𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗟𝗮𝗿𝗴𝗲𝘀𝘁 𝗘𝘅𝗮𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗕𝗼𝗱𝘆! The National Testing Agency (NTA) is building a data-first Communications & Outreach function to give leadership decision-ready intelligence on sentiment, coverage and emerging issues during high-stakes examination cycles. We are inviting applications for the position of 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗰𝘂𝗺 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 at our New Delhi Head Office. If you can pair analytical rigour with real-time media monitoring — reading a news cycle before it breaks — this role puts you at the analytics backbone of JEE (Main), NEET (UG), CUET, UGC-NET and other flagship examinations. 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀: 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Track and analyse social-media sentiment, reach, and engagement; build dashboards and branded intelligence reports with clear visualisation and narrative; measure campaign performance and surface A/B insights. 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Execute daily monitoring across print, broadcast, digital, and social; compile bilingual daily digests; apply tagging frameworks and archive verified evidence. 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗘𝘀𝗰𝗮𝗹𝗮𝘁𝗶𝗼𝗻: Analyse tone, reach, share of voice, and misinformation patterns; operate escalation protocols for high-risk stories, viral posts and misinformation; deliver exam-cycle coverage reports. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Prepare briefings ahead of DG media interactions and Parliament sessions — ensure leadership is never surprised by the news cycle. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 & 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗼𝗿𝘆: Improve monitoring infrastructure — dashboards, automated alerts, and a searchable repository of verified clippings, sentiment data, and past reports. 𝗪𝗵𝗼 𝗪𝗲 𝗔𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿: 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Master's degree in Mass Communication, Journalism, Media Studies, Public Policy, Statistics, Data, or related field. Exceptional Bachelor's candidates may be considered. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Minimum 3 years of combined experience in data analytics, media monitoring, and communications insights. 𝗧𝗼𝗼𝗹𝘀: Advanced Excel/Google Sheets, SQL, Power BI/Tableau/Data Studio; hands-on with Meltwater, Brandwatch, Sprinklr, Talkwalker or equivalents. 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: Python or R, NLP/sentiment analysis, Hindi-language text analytics, public-sector or large-scale institutional exposure. 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: New Delhi (NTA Headquarters) 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Contractual — initially 2 years, renewable 𝗥𝗲𝗺𝘂𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: As per industry standards; commensurate with experience 𝗟𝗮𝘀𝘁 𝗗𝗮𝘁𝗲 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆: 𝟮𝟭 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲 𝗔𝗽𝗽𝗹𝘆 𝘃𝗶𝗮 𝗲𝗺𝗮𝗶𝗹: dir-admin@nta.gov.in 𝗙𝘂𝗹𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀, 𝗲𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿𝗺𝗮𝘁 (𝗔𝗻𝗻𝗲𝘅𝘂𝗿𝗲-𝗜): #NTA# #NationalTestingAgency# #DataAnalyst# #MediaMonitoring# #DataAnalytics# #Insights# #PowerBI# #Tableau# #SocialListening# #Hiring# #JobsInDelhi# #CareersAtNTA# #Communications#

How to Build a Powerful Social Media Brand with AI: Five Steps. Building a super brand requires a structured strategy: define your core goals, pinpoint target audiences, select appropriate platforms, deliver consistent value (such as the 80/20 value-to-promotion rule), and systematically track engagement analytics to refine your approach. Define objectives. Decide whether social media should build awareness, generate leads, strengthen trust, or support customers. Know your audience. AI-powered analytics can identify interests, behaviors, sentiment, and emerging communities, helping brands replace broad demographic assumptions with evidence. Choose platforms strategically. Focus on where your audience already spends time and adapt each message to the culture and format of the platform. Create consistent value. Follow an 80/20 balance: roughly 80 percent useful, educational, or entertaining content and 20 percent promotion. Generative AI can accelerate research, ideation, writing, translation, imagery, and video production—but human expertise and a distinctive brand voice must remain in control. Measure and improve. Use analytics, social listening, and predictive tools to evaluate reach, engagement, conversions, and posting times. Conversational AI can also answer routine questions and support communities around the clock. At BrandAI, we believe AI should amplify brand intelligence, not automate brand identity. The winning formula is human positioning, AI-enabled execution, and continuous learning—building a brand that is recognizable, trustworthy, and relevant to both people and machines in every digital environment.

As we build the infrastructure for attention capital markets, a wave of new updates is coming for both brands and creators. Starting today on Kaito Pro: Social Listening. Who’s talking about you - and what are they saying? From key voices and critics to competitors, your community, and the wider market, Social Listening helps your whole team stay on top of the conversations that matter. Custom focus areas surface the right discussions, each tagged with an urgency level and recommended actions: - Key Voices - Feature Requests - Bugs & Issues - Competitor Comparisons and more! Marketing, strategy, product, customer success - one workflow for every team. Now available through both the Kaito Pro portal and our MCP.

Open-source marketing agents for Claude, ChatGPT, Codex, OpenClaw & Hermes. One plugin: SEO audits, GEO / AI-visibility, local SEO, KOL pricing, social listening & competitive intelligence from read-only public data over MCP.