My favorite testimonials are from reluctant customers. Here's one I just got from someone who couldn't make earlier versions of Basecamp work for them, but Basecamp 5 totally clicked for them and their clients. Glad you tried again Adam. Great to have you on board.

We tested a testimonials tool. It didn't go so well. We just launched Senja to collect video testimonials from past attendees. Jon's bar: if we get 10, great. If we get 20, fantastic. Before the real ones come in, Melissa on our team recorded a test. Problem one: it wouldn't play. "Oh, it's buffering. That's weird." And we couldn't find the download button. Problem two: it's supposed to put both of her answers together into one video. It only downloaded two separate clips. "I thought you said it sewed them together." Problem three: its AI reel. It started mid-sentence with the word "Claude." At least we got a whole sentence. To be fair, those weren't real testimonials. Jessica's verdict: "For zero direction, it's not bad." And if the edit never works, Plan B already exists. Jon knows how to have Claude do it. As for the scoreboard: 949 to 950. We've got work to do. If you've ever picked a tool for the feature on the box, you know this feeling. What do you use to collect testimonials? Tell me below 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #VideoTestimonials# #AIinMarketing#

I'm collecting testimonials for 👀 If I've ever helped you with something, inspired you to build, introduced you to a useful tool, or you just enjoy my content... Can you write something cool below? 💚 Orcs together strong.

We emailed 1,500 customers asking for a video testimonial. My team hoped for 20. So I asked Jon how it performed. "Three testimonials. Two video testimonials." He said it's like pushing a boulder uphill. Jessica thinks people are just apprehensive about recording a video. And at this point we've emailed them pretty frequently. We had a goal of at least 10. We didn't reach it. So I made the call. We stop emailing our customers and asking for testimonials. An experiment that did not work out. The good news about experiments is we try, and if it doesn't work, we move on. Here's Plan B. Jon reminded me we already collected 30 to 40 really good video testimonials on site at Social Media Marketing World. Professionally shot. Good audio. My AI editor already edits this show. So I'm going to have it spin off a separate testimonial editor, train it, and hand the skill to my team. We start with three of the biggest names we have. While I'm trying to get 3,000 people to my conference, I'm still learning which ideas to kill. Would you have kept emailing? Reply "Yes" or tell me when you would have stopped 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #VideoTestimonials# #EmailMarketing#

Your landing page should change depending on who's looking. Someone clicking from LinkedIn sees the ROI headline. Newsletter readers get the early-access offer. Healthcare leads see healthcare testimonials. Here's how to make that happen in Bolt with UTM tags 👇

I had a crazy idea. Jon could tell from my face that I'd already built it. Here's the backstory. While I'm trying to get 3,000 people to Social Media Marketing World, my AI video editor has been turning our on-site testimonials into ads. One person per ad. Then I wondered: what if we had a searchable index of every original testimonial video? And what if we took four or five different people and sewed them together around one theme? So AI built the index. It even came up with the themes. Feels like family. Nothing beats in person. Stay human in the age of AI. Search "energy." Boom. Every quote about energy. Then I showed Jon the first theme ad. Five people, one idea, each in their own words. His reaction: "I was there when we were recording all those testimonials. To hear it reshuffled like this… it's really cool." Then he told me what it makes possible. One video on the website with many voices, instead of nine testimonials on the screen. One video per email. Sending an email about ROI? Here are five or six people telling you what it was worth to them. My new problem isn't finding great content. It's choosing. Jon said it best: "I'll take a too much problem over a not enough problem any day of the week." Which theme would you want to watch? Tell me in the comments 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #VideoTestimonials# #AIinMarketing# #VideoMarketing#

Our ticket sales have not been very strong. I woke up in a little bit of a dread state. So I asked myself a question. Could the AI video editor I built for this show edit testimonials from the conference? We didn't get many good testimonials by reaching out to customers. But we captured 40 or 50 of them on location. It turned them into short ads. Angus Nelson watched one and said, "These are great. They're high energy. They've got a rhythm." Then I hit a wall. I had AI go through about 2,500 clips and compare them with last year's sizzle reel. Its answer: last year had close-ups of people smiling. This year was mostly wide shots. Then the light bulb went off. What if I stripped the audio out of the testimonial footage from both years and had AI compose the whole thing into a high-action reel? Angus: "This is nuts." Now that reel autoplays the second you land on our sales page. So far, it has already created a sale in my split test. Pictures alone just don't convey the energy of an event. Video might. Would a video like this get you to buy a ticket? Tell me below. Start with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #AIinMarketing# #VideoMarketing#