We made a really big bet on creators.
Then we found out how many pages it touched.
Social Media Marketing World is getting an official creator track.
Here's why. I had just come back from a 4,500 person event in Dallas where creators were spending $1,000 on a ticket.
Everybody told me these people are making great money. What they don't understand is marketing. And what they don't understand is how to use AI.
A lot of marketers actually love working with creators. Jessica put it best: the marketing people can help the creators brand themselves and market whatever they're creating.
Then came the ripple.
There wasn't an obvious ticket for a creator. So our marketer ticket became the general access ticket. Social, AI and creator content, all in one.
Jessica and Jon had to change about 12 pages on our website. The product name. The checkout. The thank you page. The welcome series.
Her words: "I can say it so fast, but it took many hours."
They moved mountains.
Next up is a formal launch, so everybody hears about it.
So tell me. Are you a creator, a marketer, or both? Drop it in the comments 👇
Press Start: The Road to 3,000.
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