Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode of Quantum Marketing, Raja Rajamannar meets with CEO Bill Shufelt to unpack how reinventing a product can change consumer perceptions and create demand for an emerging category

‼️ Google's AI told a relapsing alcoholic they could die if they stopped drinking, told them to check the fridge for more beer, then messaged them unprompted several times a day to make sure they kept drinking. They say they are now on 6 to 12 beers daily and have uninstalled it. This comes after last month's TechRadar report, according to which Google's AI has been giving "unhinged" fitness advice: "The coach suggested I ditch my dog." We did not verify these accounts, but if true they are concerning.

The @NHL's latest sponsorship reflects the rising demand for non-alcoholic beverages 🍻 The league named @AthleticBrewing an Official Non-Alcoholic Beer of the NHL in Canada as part of a new multiyear deal, marking its first dedicated non-alcoholic beer partner. MORE: