Sports Business Journal
@SBJ
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No signs of a “small-market” World Series ⚾
Preliminary numbers show Rays-Brewers Game 1 drew a combined 12.2 million viewers across Fox and Univision on Friday night, sources tell SBJ.
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Haslam Sports Group released new renderings of the NWSL Columbus franchise’s 45,000-square-foot training center ahead of Tuesday’s groundbreaking at McCoy Park ⚽
The OhioHealth Training Grounds is named for the NWSL’s new official health care partner.
Via @DispatchAlerts |
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Rays CEO Ken Babby found this battered baseball in the upper deck on his first visit to the damaged Trop, and keeps it in his office.
"To me, it was sort of episodic of the entire adventure. This baseball survived two hurricanes. The first time I was in the building, it was hard to imagine that baseball would've ever been played there again."
On how the team and city rebuilt their home ballpark on the eve of World Series Game 3:
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As @SBJ reported over the weekend, LIV has made the Mark King hire official.
In its press release announcing the move, LIV said it "remains on track to secure the support needed" to complete its investment from BC Partners.
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Eight years after purchasing the Panthers, David Tepper is moving forward with a $1.3B transformation of Bank of America Stadium 🏈
The project aims to turn the venue into a year-round destination for major events and economic activity in Charlotte.
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How passionate are Purdue fans about keeping the football roster together?
One student jokingly offered AD Tommy McClelland a kidney if he could raise enough NIL money. That's life as a new Big Ten AD.
MORE via @Matt_Fortuna:
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The Dallas Cowboys Cheerleaders’ pay became a major storyline on Netflix’s “America’s Sweethearts.”
Now, the group is headed to the bargaining table after the Cowboys recognized its newly formed union.
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Panthers owner David Tepper is moving forward with a $1.3B renovation of Bank of America Stadium 🏟️
The project includes expanded concourses, premium seating and a new 4,400-seat concert venue, aiming to transform the stadium into a year-round entertainment destination.
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LIV 2.0 is gaining early interest.
Roughly 15 golfers have tentatively committed to the private equity-backed successor, according to the Financial Times.
BC Partners is targeting 30 to 40 players, but questions remain over governance, revenue, and player risk.
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World Series ticket prices in St. Petersburg have plunged as the Rays face a 2-0 series deficit against the Brewers ⚾
The get-in price for Game 3 at Tropicana Field has dropped 37% from $851 to $536 over the past three days, according to the TicketData website.
Via @FieldLevelMedia |
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THE SPORTS EQUINOX IS HERE. 🏈⚾🏀🏒
All four major U.S. sports leagues are in action today:
🏈 NFL: Cowboys vs. Eagles
⚾ MLB: World Series Game 3
🏀 NBA: Nine games on the schedule
🏒 NHL: Three matchups tonight
The icing on the cake: WNBA Finals Game 5 in Golden State is tonight too!
What are you watching tonight?
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In this week’s SBJ:
🏟️ David Tepper’s $1.3B Panthers stadium transformation
⚾ Brewers’ no-ego front office culture
🏈 Purdue AD Tommy McClelland’s push to build football momentum
Full issue:
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The NBA has made its gradual but seemingly inevitable peace with prediction markets.
This morning, it unveiled a framework that welcomes Kalshi and Polymarket as league sponsors.
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Game 6 of the WNBA Finals is still up for grabs, with neither the Dream, Valkyries nor the league wanting the game at 3,500-seat Gateway Center Arena 🏀
With State Farm Arena booked, the next move could involve seven franchises across three leagues.
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Another factor involves an MLB team: the Brewers! If Cavs are forced to play back to back Friday in Atlanta and Saturday in Milwaukee, the Bucks may want to move up start time if there’s a World Series Game 7 to avoid conflict with Brewers. Unfair to Cavs if played night before.
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Sources: best option for WNBA Game 6 is for Hawks to move Thursday’s Cavs matchup at State Farm Arena to Friday. It means W gets the arena Thursday night and Hawks play a back to back Saturday game in New Orleans and Cavs a back to back Saturday game in Milwaukee. Decision soon.
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The Knicks’ 2026 championship has become the NBA’s best-ever market for licensed apparel 🏆
Sales have eclipsed the Lakers’ 2020 championship by a significant margin, with demand extending beyond traditional fan gear to higher-priced fashion collections.
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NFL games are averaging 3 hours 11 minutes this season, seven minutes longer than the last several years ⏱️
Back in 2017, the league reduced its number of commercial breaks per game and saw the action speed up again.
Via @WSJ |
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The 76ers’ blockbuster summer moves are paying off 🏀
Following the additions of Jaylen Brown and LeBron James, the team has secured 18 new or renewed sponsors, with sponsorship revenue up around 50%.
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What happens when Roblox players grow up?
Newzoo found 54% of Roblox console players also played a sports game in H1 2026. That migration could matter for how sports properties build relationships with young fans today.
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