Sports Business Journal(@SBJ):The @NHL's latest sponsorship reflects the rising demand for non-alcoholic beverages 🍻 The league named @AthleticBrewing an Official Non-Alcoholic Beer of the NHL in Canada as part of a new multiyear deal, marking its first dedicated non-alcoholic beer partner. MORE:

Sports Business Journal

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Sports Business Journal@SBJ

2026.10.08 18:54

The @NHL's latest sponsorship reflects the rising demand for non-alcoholic beverages 🍻 The league named @AthleticBrewing an Official Non-Alcoholic Beer of the NHL in Canada as part of a new multiyear deal, marking its first dedicated non-alcoholic beer partner. MORE: