From building #brandawareness#, to trying out new #marketing# channels, and utilizing your existing #customerbase# – #workingremotely# doesn’t need to put your plans for #growth# on hold when it comes to your #eCommerce# store.

Brand awareness isn’t built by posting more. It’s built by posting right. Consistency. Clear message. Shareable content. Real value. Do this well — people remember you. Do it wrong — you’re just noise. Simple wins.

BrandAI Briefing: Navigating Brand Equity in the AI Era. A brand is more than just a public identity; it is a dynamic ecosystem driven by data, real-time personalization, and continuous algorithmic evolution. At #BrandAI#, we believe that establishing solid Brand Equity remains the ultimate foundation for enduring corporate success, built upon four pillars: 1. Brand Awareness: Moving beyond basic recognition to AI-driven algorithmic visibility, ensuring your brand is top-of-mind in both human memory and predictive search models. 2. Brand Loyalty: Evolving into conversational and predictive relationships, fortified by personalized rewards and hyper-targeted engagement programs. 3. Perceived Quality: Amplified through data transparency, continuous product optimization, and authentic, tech-driven user experiences. 4. Actual Associations: Transcending static logos to include interactive AI personas, adaptive visual assets, and tailored voice interfaces that spark immediate emotional connections. The Takeaway: To thrive today, businesses must audit these four dimensions through an AI lens to optimize targeting, address competitive gaps, and drive intelligent growth.

From building brand awareness, to trying out new marketing channels, and utilizing your existing customer base – working remotely doesn’t need to put your plans for growth on hold.

In the AI era, brand awareness has an even more surprising, direct impact on sales through AI-driven search engines and personalized recommendation systems. When consumers ask AI assistants for recommendations, AI models prioritize highly visible, trusted brands with a strong digital footprint, a concept known as AI Optimization. Integrating a dedicated further accelerates customer acquisition by offering instant, tailored shopping advice right when buying intent is highest. This direct interaction shortens the sales funnel, transforms passive brand recognition into immediate purchases, and fosters deeper loyalty by delivering hyper-personalized customer experiences at scale.

SHEIN ESTIMATES IT WILL RECEIVE NET PROCEEDS OF ABOUT HK$13,123 MLN FROM ITS GLOBAL OFFERING, WITH ABOUT 40%, OR HK$5,249 MLN, EXPECTED TO BE USED TO ENHANCE TECHNOLOGICAL CAPABILITIES AND ANOTHER 40% TO ENHANCE BRAND AWARENESS AND STRENGTHEN ITS GLOBAL PRESENCE.

Robinhood is proving it again right now: No matter how deep your chain is in RWA use cases, you still need something viral to actually bridge customers and build brand awareness. Memes win at customer acquisition. This is the Solana playbook all over again. Worth studying.

Most KOL campaigns fail A good Creator Campaign needs a bit of creativity and a good approach, with a clear user journey / marketing funnel these are the most common approaches that we run: > ambassador program (longer term, not only fixed fees, but also platform benefits / tokens) > affiliate programs > viral product launch > industry wide brand awareness campaign > GTM / TGE push / token deals > one off creator deals > open creator deals where everyone can participate and compete for prizes to run a great Creator campaign you need to structure the deals properly with a clear user flow, and also how you approach it and tailer the campaign towards your goals and KPIs all this you can launch within @creator_wire

Premarket movers: Mag 7 stocks are all higher: Meta climbs about 2% after shares in the social media giant sold off on Friday. Tesla +1.5%, Alphabet +0.3%, Nvidia +0.8%, Amazon +0.7%, Microsoft +0.4%, Apple unchanged. Cryptocurrency-linked stocks are rallying as Bitcoin trades above $84,000, near an eight-month high. Accenture (ACN) gains 4% after Anthropic partnered with the technology consulting company to test the safety of its advanced artificial intelligence models. Alkermes (ALKS) climbs 8% after announcing positive Phase 1b results for ALKS 7290 in adults With attention-deficit hyperactivity disorder. Arhaus (ARHS) rises 2% after Jefferies upgraded the furniture company to buy, writing that it has “newfound optimism on the retailer’s strategy to elevate brand awareness” and improve market share. Candel Therapeutics (CADL) gains 6% after BofA upgraded the biotech company to buy, citing optimism about a prostate cancer treatment. Ciena (CIEN) rises 5% after Evercore ISI raised the recommendation to outperform, citing the way data centers are boosting demand for optical networking equipment. Critical Metals (CRML) soars 24% after President Donald Trump said the he reached an agreement with Denmark over Greenland that would give the US “permanent control over security” of the Arctic island. In April, Critical Metals agreed to acquire European Lithium Ltd., giving it full ownership of a rare earth project in Greenland. Securitize (SECZ) rises 8% after Cantor Fitzgerald initiated coverage with a recommendation of overweight as it sees the tokenization company benefiting from recent Securities and Exchange Commission guidance. Warner Bros. (WBD) is up 7% and Paramount Skydance (PSKY) is up 6% as the latter is in settlement talks with California officials over its planned acquisition of the former.

$AEO Earnings: - Total net revenue of $1.38 billion increased 8% to last year. Total comparable sales increased 6%. - Gross profit of $672 million rose 34% from $500 million last year and gross margin of 48.7% expanded 980 basis points. - Diluted earnings per share of $0.79 compared to $0.45 last year. Average diluted shares outstanding were 170 million. “The second quarter reflects the value of our AEO Inc. portfolio, led by the broad-based momentum of Aerie and OFFLINE, alongside encouraging progress at American Eagle. We continue to expand Aerie's reach and deepen brand awareness, leveraging authentic connections to attract new customers and fuel engagement. AE saw sequential improvement from the first quarter, including the fourth consecutive quarter of growth in men’s, and we remain focused on opportunities to drive greater consistency in the women’s business,” commented Jay Schottenstein, Executive Chairman of the Board and Chief Executive Officer - AEO Inc. “Looking ahead to the second half, we are committed to building on the continued momentum in Aerie and OFFLINE, accelerating improvement at American Eagle, and unlocking greater consistency and profitability across the business,” he concluded.