Following Google's recent earnings miss, management pointed to AI Mode's lower monetization as a headwind.
YipitData's data shows why: AI Mode's share of Google Search sessions jumped from 1.2% to 8.9% YoY, a more than 700% increase.
In Alphabet’s across-the-board earnings miss, one segment stood out above all else: search.
Revenue in the search and other segment grew 12% from a year ago to roughly $63 billion, but came in below estimates for the second straight quarter. At the same time, Google said search query growth on the platform was the strongest it’s been in five years.
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