The Boston company says the deal more than doubles its patient reach and opens a path to brain-based sleep testing in primary care from 2027. #longevity# #sleephealth# #sleeptesting# #primarycare# #digitalhealth#

Possibly a ridiculous question but…anyone forgo having a primary care physician and just order their own annual labs + age-appropriate screenings (like colonoscopies)? Primary care options are abysmal around here.

Alex Marlow still has some questions for James Talarico: "He said he went to his primary care doctor and he went to urgent care. So he doesn't have a story right... This is the hottest election in the entire country. This is not a joke. We don't know where he was." Simple question, James. Where were you?

2026 really is the year of the health consumer, starting with all aspects of primary care. Off the top of my head, look at what has happened in the first 9 months of 2026 alone: Anyone can order advanced lab testing from their phone. Apple announced it at a $119 price point, alongside more accurate heart monitoring and bifurcated HRV. They also cloned most of WHOOP's feature interface in the process, which leaves form factor as one of the last real differences between the two. Whoop is still very much a core player here, and just raised dang near $600M at a $10B valuation. Fitbit (now part of Google) Air is coming at the category from underneath with Google behind it and no subscription attached to the hardware. ŌURA is going public at a reported $17B+ valuation on over a billy in revenue, with material moves into traditional healthcare settings. DTC telehealth isn't slowing down one bit, between the grifters and the pill mills now selling peptides and compounded GLP-1s next to the labs and the ED meds. Amazon's One Medical announced a slew of AI-enabled offerings, and remains a major pharmacy and primary care provider. And we'll keep seeing new entrants blending direct primary care, longevity (Function Health), and concierge care — all AI-enabled, all offering countless peptides, tests, and technology alongside actual physicians. Which begs the question of which DTC and general consumer players have staying power versus which ones churn out once the novelty (and the funding) wears off. What I'm wondering is...what is the evolving role of primary care when you can order labs through your iPhone, Whoop, or Oura app and then self-assess through AI before anyone in a white coat ever sees the results? I'd welcome thoughts around where you guys see the space evolving, particularly traditional primary care in the midst of all this chaos. It's a brave new world. @Apple @ouraring @onemedical @Google @function @WHOOP

🚨 JUST IN: James Talarico just CHANGED HIS STORY about WHERE he went to the doctor with the flu Originally, he said he went to urgent care in DALLAS. But today, he claims to have “just” gone to his primary care physician in AUSTIN. Talafreako can’t keep his story straight!