we spent three years teaching AI to read everything on earth and the most viral product of the week is a font it can't read
look at what actually happened:
> one guy ships a font readable by humans, unreadable by Fable and GPT-5.6 Sol Ultra
> 14M views in a day. not for giving AI a new ability, for taking one away
> the same week Claude got a browser to read the web and robots got fingers to touch the world
the market just started pricing a brand new asset: spaces where AI can't follow you
today it's a font. next it's messengers, exams, contracts, whole platforms. "AI-free" is about to become a paid feature, like "organic" but for information
every counter-economy starts as a joke