Incredibly excited about this one.
Fans have been remixing and mashing up music for decades, mostly in a gray area, and with no way for the artist to be part of it.
Working with UMG solves both of these decade-long issues, and I can't wait to see what people create with it.
Our music models were built with artists, labels, and publishers from the start. Today that work goes further with a multi-year strategic partnership with Universal Music Group, our first with a major label.
The first product, now in development, is a new AI-powered platform that lets fans create with music from participating artists and songwriters. Remix, mashup, create new interpretations, and add personalized vocals. We'll be building AI audio products for artists and songwriters themselves alongside it.