Avishai Abrahami(@Avishai_ab):AI coding tools are getting very good at building the customer-facing experience. But a real business needs more than a frontend. It needs payments, bookings, customer data, security and the infrastructure behind them. Now @Wix Headless connects tools like @claudeai Code & Design, @OpenAI Codex and @Base44 directly to that infrastructure, so the experience they generate can become a working business product. In this demo, the storefront is built with Base44, while Wix powers the product catalog, cart and checkout.

Avishai Abrahami

@Avishai_ab

Co-Founder & CEO @Wix. Part-time gamer, full time father. Focused on software, AI and giving more people the power to create online.

Joined March 2011

501 Following 5.6K Followers

Avishai Abrahami@Avishai_ab

2026.07.21 18:10

AI coding tools are getting very good at building the customer-facing experience. But a real business needs more than a frontend. It needs payments, bookings, customer data, security and the infrastructure behind them. Now @Wix Headless connects tools like @claudeai Code & Design, @OpenAI Codex and @Base44 directly to that infrastructure, so the experience they generate can become a working business product. In this demo, the storefront is built with Base44, while Wix powers the product catalog, cart and checkout.