BBC Breakfast(@BBCBreakfast):Traditional games, squishies and building sets are helping to drive a bumper year for toy sales, with new figures revealing they are 17% higher than the same period last year But Peter Ruddick told #BBCBreakfast there are signs that some of the biggest growth in sales is for toys priced between £5 and £10 as a result of cost-of-living pressures

BBC Breakfast

@BBCBreakfast

The UK's most watched morning programme with 5 million viewers waking up with the BAFTA, NTA & RTS winning show from 6am on BBC One ⏰ #BBCBreakfast#

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BBC Breakfast@BBCBreakfast

2026.11.11 20:30

Traditional games, squishies and building sets are helping to drive a bumper year for toy sales, with new figures revealing they are 17% higher than the same period last year But Peter Ruddick told #BBCBreakfast# there are signs that some of the biggest growth in sales is for toys priced between £5 and £10 as a result of cost-of-living pressures