Give creators the product a week before they post. A brief tells a creator what your product does. A week of access tells them what it's like to use. Readers can tell the difference. One post describes the product. The other describes using it: where they got stuck, what was quicker than expected, what their audience will probably ask first. What that week can look like: - Send test access or a beta invite seven days before the publish date - No need for daily use. Ask them to note what felt smooth and what didn't - Flag anything still under wraps, so nothing unreleased ends up in the post Projects get a post that sounds like a real user wrote it. Creators don't have to oversell something they haven't touched.