Chris Millas(@ChrisMMillas):In 2025, advertising accounted for just ~7.7% of $DUOL’s total revenue. That is tiny and highlights an untapped monetisation opportunity. As ad quality improves and advertiser demand grows, advertising has the potential to become an increasingly meaningful revenue driver and provide a powerful additional growth engine beyond subscriptions.

Chris Millas

@ChrisMMillas

Investor. Advisor @MeliuzBitcoin. Biz. Spirituality. Psychology. Philosophy. Temp notes, mostly to Self. All posts get deleted. $BTC $MSTR $WMTX $PATH $DUOL

Joined May 2014

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Chris Millas@ChrisMMillas

2026.10.28 20:01

In 2025, advertising accounted for just ~7.7% of $DUOL’s total revenue. That is tiny and highlights an untapped monetisation opportunity. As ad quality improves and advertiser demand grows, advertising has the potential to become an increasingly meaningful revenue driver and provide a powerful additional growth engine beyond subscriptions.