Many project founders already know this, but a little reminder never hurts:
👉🏻 Your launch time is part of your launch strategy
A strong global window is:
- 7 AM PT
- 10 AM ET
- 3 PM Nigeria / London
- 4 PM Central Europe
- 5 PM Saudi Arabia (my timezone)/Moscow
- 7:30 PM India
- 9 PM Vietnam
- 10 PM China
No single hour is perfect for everyone, but this window gives you one of the healthiest overlaps across the US, Europe, Africa and Asia.
Launching too far outside it, and only announcing the exact time at the last minute, forces major parts of your audience to choose between participating and sleeping.
That reduces organic attention and lowers your chance of capturing the full market.
This is a market. It’s better to adapt to your audience than voluntarily reduce your project’s chance of success.
So please:
- choose the time strategically, announce it early, and don’t keep us waiting until the last minute
Thank you for understanding 🙏