The purpose of zero or one employee companies is to remove the single largest blocker to productivity in an organization: the limited speed at which information propagates. Large organizations require levels of management solely to manage the distribution of knowledge and information. This makes them fundamentally hard to operate, slow to pivot and has a high degree of inertia. Market feedback, strategic goals, product development all take an enormous amount of time to coordinate due to the limited speed at which human employees can transmit, ingest and align around new information. Zero employee companies are fundamentally the pursuit of eliminating this bottleneck. Once you realize this, you're framing of the job to be solved totally changes.