when a product is approaching product market fit the first hire is usually the support person, as the founder just can’t keep up with the ticket volume while doing his job. but there is definitely room for automation now with agentic AI.
A lot of first hires in SaaS are just automation debt.
Ops people moving data between tools. Support people answering the same question 40 times. Content people repackaging the same idea for 5 channels.
Headcount is the expensive way to avoid fixing a system that should have been automated already.