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Eric He | LBank
@EH_LBank
Founder, Community Angel Officer & Risk Control Advisor at #LBank#
116 Following    6.7K Followers
Some partnerships are about visibility. The meaningful ones become about something much bigger than a logo. Our journey with @Argentina has always represented values we deeply respect: resilience, discipline, belief, and the courage to keep going when the outcome is uncertain. Watching Leo Messi close this chapter makes that connection even more meaningful. His story was never only about trophies or records. It was about carrying expectations, facing setbacks, returning stronger, and continuing to believe until he reached the very top. That is the standard of a true champion. I’m proud that LBank has been able to share part of this journey with Argentina and its incredible community around the world. Thank you, Leo, for the memories, the inspiration, and for showing generations what perseverance at the highest level looks like. 🇦🇷🐐 Trophies mark moments. Champions leave standards behind.
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Some careers are measured in trophies. The greatest are measured by what they leave behind. 🐐🇦🇷 As Leo closes his chapter with @Argentina, we reflect on the passion, resilience, and mastery that defined an era, and why that champion mindset goes far beyond the pitch. Read our tribute 👇 #LBankxAFA#
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🙏 LBankers, this is my way of keeping you updated on a weekly basis. The market never stands still, and neither should we. This week was about turning momentum into real product growth, stronger market share, and broader recognition beyond crypto. Here is what we achieved: 1️⃣ PENGU Momentum Reaches Mainstream Finance 🐧 Our $500,000 Pudgy Penguins campaign continued gaining attention, with @beincrypto highlighting it as one of the key catalysts behind $PENGU’s recent surge. The story was then picked up by Yahoo Finance, bringing the LBank and Pudgy Penguins narrative in front of a much broader financial audience. For me, this is another strong signal that culture, community, and trading activity are becoming increasingly connected. 2️⃣ LBank Physical Visa Card Is Live 💳 A major product milestone this week. The LBank Physical Visa Card officially launched, allowing users to spend directly from their spot balance across the global Visa network, with Apple Pay and Google Pay support, cashback benefits, and no monthly, top-up, or FX fees. The launch also reached the front pages of both @CoinDesk and @Cointelegraph Crypto should be useful beyond the trading screen. This is another important step in that direction. 3️⃣ Market Share Grew While the Market Contracted 📈 @CryptoRank_io’s July data showed approximately $24B in LBank spot volume, with our market share increasing from 2.97% to 3.4%. That is a 14.47% increase at a time when overall spot CEX volume was sitting near a two-year low. Growing when the broader market is expanding is good. Growing share when the market contracts tells you something more. 4️⃣ Pudgy Penguins Keeps Moving Across Culture and Markets 🌍 The campaign continued through new cultural activations, including La Tomatina, while regional asset initiatives around PENGU, XRP, and TRX helped us connect content with what users are actually trading. We want these collaborations to live beyond a single announcement. The goal is to keep turning cultural attention into participation. 5️⃣ LBank Leads $NVDA Spot Market Share 🟢 Ahead of NVIDIA earnings, we expanded our NVDA trading narrative across spot and futures. According to @coingecko data, LBank held a 3.59% share of NVDA spot trading volume, ranking #1# among the major exchanges included in the comparison. TradFi on crypto rails continues to be an area we believe has significant room to grow. Another week of building. Products, market share, culture, and real-world utility are all moving forward together. Thank you to every LBanker building with us. 💛
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A new chapter for LBank users starts today. 💳 The LBank Physical Card takes your crypto beyond the screen and into everyday life. 🌍 Global payments 💳 Free to apply 💰 Up to 10% cashback 📈 10% APR + up to 300% boosted yield 🤝 Up to 30% referral commission 🏧 Supported ATM withdrawals Hold it. Spend it. Use it wherever life takes you. Applications are now open:
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Crypto’s next big shift isn’t just about holding. It’s about spending. 🌎 Across Latin America, stablecoins are becoming a bridge between protecting value and using it in everyday life. Our latest piece looks at how LBank Card 💳 is helping close that “last mile” between crypto and real-world payments. Read more:
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🙏 LBankers, This is my way of keeping you updated on a weekly basis, sharing what we are building, where we are making progress, and what matters most across LBank. The market never stands still, and neither should we. This week was another strong reminder that growth is not defined by one metric. It is product, security, culture, liquidity, and community moving forward together. Here is what we achieved: 1️⃣ Our LBank × Pudgy Penguins collaboration brought in 65,000 new users in its first week, while the $500,000 campaign continues. This week we expanded the experience with the City Hunt Challenge and our limited-edition “Huddle to Home” merch collection, while users continue completing deposit and trading tasks for a chance at rewards, including 1 BTC. What matters to me is that this collaboration is moving beyond awareness. Culture is translating into participation, and participation into real ecosystem growth. 2️⃣ Strengthening the Security Layer 🔐 We expanded our Crypto Resilience Initiative on two fronts. SlowMist joined the initiative, strengthening our work around threat intelligence, AI Agent security, risk assessment, and incident response. At the same time, our collaboration with imBack extends protection beyond prevention into asset recovery support. Security is never a finished product. It has to keep evolving with the market and with the threats our users face. 3️⃣ Defining What “IP Liquidity” Means for LBank 🌐 Our Head of Social Media & Community @xmuha0 sat down with @CoinGapeMedia this week to explain the thinking behind our “IP Liquidity + Youthful” strategy. The idea is simple: IP creates curiosity, product turns that curiosity into participation, and liquidity turns participation into scale. You can replicate features. You cannot easily replicate culture, community, or a genuine sense of belonging. That is becoming an increasingly important part of how we think about the next generation of LBank. 4️⃣ Independent Recognition Continues to Grow 📈 This week also brought another wave of earned media and third-party recognition. included LBank among its leading platforms for accessing U.S. stocks through crypto rails, with coverage distributed across six languages. CryptoNews also featured LBank in its latest No-KYC exchange rankings. For us, external recognition matters most when it reflects what users are already experiencing through the product. 4️⃣ @LBankLabs Deepens Its Southeast Asia Presence 🌏 VIP Saigon Night brought together Web3 and AI founders, VCs, developers, and community leaders in Ho Chi Minh City. The event also secured coverage across 17 global and regional Web3 outlets, further strengthening LBank Labs’ presence as an ecosystem connector across Southeast Asia. Another week of building across product, security, culture, and community. There is still a lot ahead of us. Thank you to everyone building with LBank. 💛 #LBank# #Crypto# #Web3# #LBankWeekly#
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Youthful is the new liquidity. At LBank, we believe the next era of crypto growth will be shaped not only by markets, but by culture, communities and IP. Our Head of Social Media & Community, @xmuha0, sat down with @CoinGape to unpack how LBank is turning IP liquidity into a new engine for global brand growth. Full interview 👇
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🙏 LBankers, This is my way of keeping you updated on a weekly basis, sharing what we are building, where we are making progress, and what matters most across LBank. The market never stands still, and neither should we. This week was a strong reminder that growth is not one metric. It is product, security, culture, liquidity, and community moving forward together. Here is what we achieved: 1️⃣ Pudgy Penguins Momentum Keeps Building. Our $500,000 LBank × Pudgy Penguins campaign moved into full-scale execution across trading, Earn, onboarding, and community participation. The biggest signal came from the community. Our dedicated X Space reached: • 176,000+ participants • 7,251 peak concurrent listeners • 565,000+ impressions • #1# among live Spaces on X that week Two rounds of global PR also reached 1,210 English-language media outlets, with an estimated potential audience of 63.95M. This is what happens when culture, community, and product come together properly. 2️⃣ CoinMarketCap Highlights LBank as a Key $PENGU Catalyst 📈 One of the most interesting moments this week came from outside LBank. CoinMarketCap’s analysis of $PENGU’s price movement cited our Pudgy Penguins partnership and the $500,000 campaign as the primary positive catalyst behind the move. Independent market recognition matters. It shows that these collaborations are going beyond impressions and becoming part of the wider market conversation. 3️⃣ Building a More Resilient LBank 🔐 We launched the Crypto Resilience Initiative with CertiK, strengthening our security framework across penetration testing, cold wallet protection, multi-signature authorization, behavioral analysis, AI-powered risk detection, and continuous monitoring. Security is not something you announce once and move on from. It has to evolve with the market. That will remain one of our core priorities as we scale. 4️⃣ The third LBank × YETI collaboration video went live this week, continuing the story we have been building around the partnership. At the same time, our $SHIB 6th Anniversary campaign continues rewarding the community across multiple trading tracks. Different communities, different formats, same principle: build with the people who actually make crypto culture what it is. 5️⃣ Independent Recognition Continues to Stack Up 🏆 Several external signals reinforced LBank’s market position this week: • ranked LBank #2# for high-leverage U.S. stock futures trading, highlighting our 100+ supported stock futures markets and up to 50x leverage. • CryptoRank placed LBank in the global Top 9 for July spot CEX volume, with $24B in volume and 2.97% market share. • LBank was also named “Best Global CEX Company 2026” by Global Excellence Chronicle Magazine. These are independent signals, not internal claims, and that distinction matters. A lot happened this week, but the direction stays simple. Build stronger products. Protect users. Stay close to the community. Keep earning attention instead of demanding it. We keep moving. ✊ #LBank# #Crypto# #Web3# #LBankWeekly#
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We don’t just list tokens. We build with culture. 👀 From Ponke to Nobody Sausage, YETI and now @pudgypenguins, LBank is pushing into the next frontier of IP liquidity. And we’re far from done. Explore the huddle:
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Happy International Youth Day! 🌍💙 Different places. Different stories. One generation building what comes next. Together with @pudgypenguins, we’re celebrating the energy, creativity, and ambition of young people everywhere. 🐧 Borderless youth. Boundless future.
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Security is the foundation of crypto’s future. 🔐 Through the Crypto Resilience Initiative, LBank is strengthening platform security, building on its collaboration with @CertiK. From penetration testing to participation in CertiK’s Bug Bounty program, we’re continuing to build a safer, more resilient Web3 ecosystem. 🌐 #CryptoSecurity# #Web3# #LBank#
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🙏 LBankers, Some weeks are about steady progress. This one was different. We saw major movement across brand, community, infrastructure, and professional trading, with several milestones happening at the same time. Here is what we achieved: 1️⃣@pudgypenguins Joins the LBank Ecosystem 🐧 We officially announced our strategic brand partnership with Pudgy Penguins, one of Web3’s most recognized cultural IPs. The launch is backed by a $500,000 campaign, combining onboarding, trading rewards, bitcoin:native and ethereum:native prizes, solana:2zMMhcVQEXDtdE6vsFS7S7D5oUodfJHE8vd1gnBouauv staking, and community activations. For me, this is bigger than another campaign. It is another step in building an exchange that understands both markets and the culture around them. 2⃣$SHIB Community Sets a New LBank Record 🐕🔥 Our celebration of SHIB’s sixth anniversary became our biggest X Space to date. 3⃣@chainlink Integration Strengthens LBank Predict 🔗 We integrated Chainlink’s high-speed data infrastructure into our prediction market experience. Reliable data is fundamental when users are trading around fast-moving events. This integration gives LBank Predict a stronger foundation as we continue building prediction products for our 25M+ users. 4⃣Taking the Ecosystem Offline in Saigon 🌏 Next up, LBank Labs is bringing VIP Saigon Nights to Ho Chi Minh City on August 14. Founders, investors, ecosystem partners, and Web3 communities will come together for an invitation-only evening focused on real relationships and long-term ecosystem building. Crypto is global, but meaningful growth still happens market by market and community by community. 5⃣Building More for Professional Traders 📈 We also upgraded the Elite Lead Trader Program, improving incentives and reward structures for experienced traders. The announcement reached 1,170 English-language media outlets, with an estimated potential audience of 60M+, extending LBank’s visibility further into professional and institutional markets. A lot moved this week. Culture brought new audiences in. Community broke records. Infrastructure became stronger. Professional trading products kept evolving. Different pieces, same direction. Keep building, keep shipping. #LBank# #Crypto# #Web3# #LBankWeekly#
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Half a million in rewards. The huddle has officially landed at LBank. 🐧🔥 LBank × @pudgypenguins is now live, and we’re kicking things off big. Complete missions, trade, unlock rewards, and keep your eyes on the ice for more surprises ahead. 👀 This is only the beginning. Join the huddle:
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Prediction markets move fast. Their data should too. ⚡ LBank has adopted @chainlink Data Streams to power high-speed 5 and 15-minute BTC and ETH prediction markets for 25M+ users, enabling reliable resolutions within minutes and a more transparent trading experience. Full announcement: #LBank# #Chainlink#
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Over the past decade, exchanges have become faster, more efficient, and increasingly similar. But I have always believed an exchange should be more than a machine matching orders. It should create connection, curiosity, and a genuine sense of belonging. Our partnership with Pudgy Penguins represents that belief. It is not simply about launching another campaign or adding another recognizable IP. It is about building a warmer, more cultural, and more human experience around crypto. The next chapter of this industry will not be defined only by liquidity, infrastructure, or speed. It will also be shaped by stories, communities, and the people who find meaning in building together. Break the ice. Find your huddle. Full perspective:
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🙏 LBankers, Not every week ends with the result we hoped for. Argentina came incredibly close on the world stage, but the conviction, resilience, and unity shown throughout the tournament deserve real respect. Away from the pitch, this was another week of measurable progress for LBank. Here is what stood out: 1️⃣ Q2 Growth Validated by @CryptoRank_io CryptoRank’s Q2 report placed LBank among the global Top 8 CEXs for derivatives trading. Q2 total trading volume reached $702B, up 8% QoQ, while derivatives volume climbed 12% to $625B. Derivatives market share increased from 3.1% to 3.8%, even as the broader market contracted. Spot volume reached $77B, our global user base surpassed 25 million, and 184 new assets were listed during the quarter. These are not just headline figures. They show that users are choosing LBank with greater consistency across spot, derivatives, and emerging assets. 2️⃣ A World Cup Final to Remember!!! Our Argentina vs. Spain Final visual generated more than 3.3 million impressions on X. The official LBank Final Space attracted over 178,000 total tune-ins and peaked above 2,700 concurrent listeners, ranking as the number one live Space on the platform at the time. We closed the tournament with the $100,000 AFA Honor Pool, giving our global community another way to stand with Argentina and participate beyond the final whistle. The result was difficult, but the journey created something lasting between football, crypto, and our community. 3️⃣ LBank × YETI Keeps Building Momentum The collaboration expanded this week with new community rewards, limited summer merchandise, an offline Texas Hold’em experience, and official AFA jerseys. New creative content also connected YETI with two areas where LBank continues to grow strongly, prediction markets and tokenized U.S. stock trading. Strong partnerships should do more than generate attention. They should connect culture, product, and participation. That is exactly what we are building here. 4️⃣ @CriptoNoticias featured my perspective on BitMEX and its lasting contribution to the crypto market, alongside comments from CZ and Ben Zhou. My view remains simple, BitMEX helped make perpetual futures a fundamental part of crypto’s market structure. Companies may leave, but the influence of what they built can continue for years. Being part of this wider industry conversation is another meaningful step in strengthening LBank’s presence and credibility across Spanish-speaking markets. This week combined hard data, global culture, stronger partnerships, and industry recognition. Markets change quickly. Our responsibility is to keep building through every cycle and give users more reasons to choose LBank. Thank you to every LBanker who continues this journey with us. 💛 #LBank# #Crypto# #LBankWeekly#
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Happy Birthday, @pudgypenguins! 🐧🎉 Here's to another year of community, creativity, and unforgettable moments. Wishing the entire Pudgy Penguins family an amazing year ahead! 💙💛
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Saigon, Vietnam, we’re taking the night higher. 🌆🥂 Join LBank Labs VIP Saigon Nights for an evening of meaningful connections, global Web3 conversations, and panoramic views above the city. 📅 August 14, 2026 🕖 7:00–10:00 PM (UTC+7) 📍 Chill Skybar & Dining, Ho Chi Minh City, Vietnam Request your spot: #LBankLabs# #Web3#
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A tournament filled with pride, passion and unforgettable moments. 🇦🇷 Thank you, Argentina, for giving the world another journey to remember. To celebrate, we’re giving away 100,000 USDT in Futures bonuses. Claim your share: #LBankxAFA#
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🙏 LBankers, This week showed how quickly the industry is evolving, and how important it is to build beyond traditional exchange models. Growth today is no longer driven only by listings and liquidity. It is driven by culture, product experience, community participation, and real-world engagement working together. Here’s what we achieved this week: 1️⃣ International Recognition Continues to Strengthen LBank was officially awarded “Best Centralized Crypto Exchange 2026” by International Business Magazine. This recognition reinforces the momentum we have been building across platform performance, liquidity depth, market execution, and global expansion. These results are not built on short-term hype. They are backed by consistent execution, infrastructure growth, and user trust. 2️⃣ Nobody Sausage Continues Scaling Beyond a Meme Campaign 🌭 This week, the Nobody Sausage ecosystem continued expanding globally through trading incentives, participation mechanics, social engagement systems, and multi-channel amplification. What started as a meme collaboration is evolving into a full trading growth engine where culture, entertainment, and trading activity connect together. The campaign now creates a direct loop between: • Social exposure • Community engagement • Gamified participation • Trading conversion 3️⃣ The Exchange Narrative Is Changing Across the industry, products and trading infrastructure are becoming increasingly similar. The next phase of competition will be defined by culture, community, brand identity, and user connection. LBank continues positioning itself around a more youth-driven and socially native ecosystem through Meme/IP collaborations, interactive features, and community-first communication. 4️⃣ Pizza Day Campaign Rollout Begins This week marked the beginning of LBank’s Pizza Day global campaign rollout. Trading competitions, meme campaigns, IP collaborations, social activations, and community events are now entering full distribution across global and localized channels. The goal is simple: turn engagement into participation, and participation into trading activity. 5️⃣ Offline Ecosystem Expansion Continues LBank also continued expanding offline presence globally. From the upcoming VIP Splash Pool Party during SEABW Bangkok to educational trading events hosted at the LBank Labs Korea Lounge, the focus remains on connecting online engagement with real-world community experiences. What we are building now is not simply an exchange. It is an ecosystem where product, culture, trading behavior, and community participation continuously strengthen each other. That is where sustainable growth comes from. Appreciate everyone building with us. 🙏🫡 #LBank# #Crypto# #Web3#
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TradeFi markets are heating up on LBank 🔥 From gold and silver to oil and tokenized commodities, traditional assets are finding new momentum in crypto markets. More pairs. More access. More ways to trade the global market. #LBank# #TradeFi# #RWA# #TokenizedAssets#
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