Nick Grous(@GrousARK):For decades, steady jobs felt safe and starting a business felt like a major risk. That's flipping. In this piece, we look at the historical and current forces lowering the cost of entrepreneurship, from the fall of the necessary brick-and-mortar store to Shopify giving small merchants enterprise-level infrastructure to AI now standing in for the CFO, COO, and support team founders used to hire first. Worth a read if you've ever thought about building something of your own 👇

Nick Grous

@GrousARK

Director of Research: Consumer Internet & Fintech @ARKInvest | email: ngrous@ark-invest.com | Disclosure:

Joined October 2018

702 Following 35.2K Followers

Nick Grous@GrousARK

2026.07.16 14:23

For decades, steady jobs felt safe and starting a business felt like a major risk. That's flipping. In this piece, we look at the historical and current forces lowering the cost of entrepreneurship, from the fall of the necessary brick-and-mortar store to Shopify giving small merchants enterprise-level infrastructure to AI now standing in for the CFO, COO, and support team founders used to hire first. Worth a read if you've ever thought about building something of your own 👇