Most event write-ups are recaps: attendance, agenda, atmosphere. They prove an event happened. They don't explain why it was built that way. A while back we wrote about the design logic behind Creao's (@CreaoAI) Demo Day in Silicon Valley, an event for content creators with one simple ask: build your own Agent workflow, on-site. We've now turned that piece into a 90-second video. What it covers: 1/ Work backwards from goals. We set three objectives first (activation, distribution, relationships) and only then picked the format. A Demo Day was the format that could carry all three at once. 2/ Design participation intensity. We used the Yerkes-Dodson curve to keep the room in the useful zone: a clear build task and light public pressure from demos and voting, plus templates, credits and on-site support to lower anxiety. 3/ Behavior has to be designed. Creators don't lack motivation. They lack ability and a prompt, so the event was built to supply both. 4/ Distribution comes from participants, not the host. The most shareable material isn't your recap. It's what attendees made themselves, so those moments are planned in advance. 5/ "The energy was great" is not an evaluation. The signal that matters is whether the workflow traveled back into real work. Full Video below 👇