Matt Paulson(@MediaKing):On SMS, we push advertiser offers ahead of our own products more often than people expect. Their offer already has a proven conversion rate, we already collect a fee either way, and readers don't tell the difference between an offer being ours or someone else's if it's good.

Matt Paulson

@MediaKing

Founder and CEO of @MarketBeatCom.

Joined March 2008

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Matt Paulson@MediaKing

2026.08.27 03:00

On SMS, we push advertiser offers ahead of our own products more often than people expect. Their offer already has a proven conversion rate, we already collect a fee either way, and readers don't tell the difference between an offer being ours or someone else's if it's good.