I didn’t know if this was possible. I didn’t even know who to ask. So I asked Claude.
A couple of weeks ago we published our AI Marketing Industry Report, and we gated it. No cookie on the site, you get pushed to a register page.
But we’ve got a whole bunch of people already on our newsletter who’ve opted into our other free resources. Making them register again felt wrong.
So I asked, “Claude, is this even possible? Can we give those people a special key that opens the report with no extra steps?”
“Oh, of course it is.” And it figured out a little something we append to the URL.
Then I pushed: “Can we hide that key after the page loads?”
“I’m one step ahead of you, Mike. I’ve already figured that out.”
It handed me a clear set of instructions for my marketing team on exactly how to add the parameter to our email links. If the key is there — click — you’re in. No register page.
In the past, this would have been completely impossible for me. I wouldn’t have known where to start. All I did differently this time was ask, “Is this even possible?”
A little side project before the end of my day. I couldn’t believe it.
So here’s my question for you: is there something you’ve been thinking about doing, but you have no idea who to ask — because maybe you don’t even think it’s possible?
This is Mike Thoughts from the Porch. Tell me what you’ve done that you thought was impossible in the comments 👇
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