Between your ad and your first active user, there is an identity check quietly deleting budget you have already spent. Account opening in fintech, KYC at an exchange, age confirmation in dating. Every consumer platform has a version of it. 📉 What it costs • Acquisition costs up roughly 60% over five years • 68% of European consumers have abandoned a financial application • €5.7 billion lost each year in Europe to that abandonment By the time someone reaches that check you have already paid for them in full. It is not a conversion problem you win back later, it is acquisition budget spent on someone who never appears in your numbers. The check runs long because everyone arriving is a stranger, so you ask for documents proving facts another company already established. 🔐 With AIR Identity you ask for proofs instead → You state what you need to know: over 18, in your market, not a duplicate account → The user taps approve on the credentials that answer it → You get back a yes or a no, with cryptographic proof attached ✅ Nothing personal is stored, so GDPR obligations stay intact on both sides. The check shrinks to what only you can ask, and whoever finishes it arrives already described. Book a demo →