"The benefit of Benchmark is, we don't invest in categories, we invest in people."
@EverettRandle says Benchmark's strategy is " all based on the founder."
"There's zero thought to, 'This is going to be a big category.'"
"It's that this is an unbelievable entrepreneur that is going to put their energy to an idea that they've convinced us is really, really interesting."
"When you focus and have your strategy around that—great entrepreneurs are always in style."