we run gtm for 10+ yc companies in san francisco. here is the exact 4-step playbook we use to book 30+ enterprise meetings a week with zero sales reps: (you can run this entire system manually yourself using AI and spreadsheets or read my article for a full walkthrough.) step 1: identify live hiring signals (kill static lists) stop scraping 10,000 stale titles off static databases where contacts changed jobs 6 months ago. go to greenhouse, lever, or linkedin jobs and search for companies that posted an opening for [your target pain point] in the last 72 hours. reaching out while a team is actively budgeting and interviewing for that exact problem increases reply rates by 4x. step 2: the 48-hour warm-up if you send a cold pitch in your initial connection request, 80% of buyers ignore. run an organic warm-up loop across 48 hours: • day 0: view their profile (puts your name and face in their notifications) • day 1: like a relevant technical post they shared (establishes peer familiarity) • day 2: send a connection request step 3: the 5 objection branches when replies come in, sort them into 5 distinct buckets instead of improvising: 1. "not right now" ➔ ask when their next budgeting cycle opens, log the date. 2. "we use a competitor" ➔ ask what specific gap in that tool frustrates their team. 3. "send more info" ➔ send a 30-second loom or 1-page pdf, never a generic deck. 4. "talk to my head of sales" ➔ ask for a warm email intro so you aren't reaching out cold. 5. meeting intent ➔ send a direct cal . com link immediately. step 4: where automation comes in (the 10%) you can run these four steps by hand for 3 hours every day: checking greenhouse, pacing linkedin views, and logging replies in notion. or, if you are a solo founder spending your days writing code and shipping features, that is why we built our engine runs the entire lead search, paces the multi-touch outreach in the background, and auto-replies when a qualified buyer replies so you can step into the chat and lock in the sale. some numbers over the last 7 days: • 546 invites sent • 356 connections (68% acceptance rate vs 20% industry standard) • 98 qualified replies • 38 enterprise demo meetings booked drop a comment below if you want my prompts to improve your GTM by 10x