$16.8B company uses a very interesting structure for GTM that i couldn't resist breaking down... first, a friendly mail by the ceo himself offering a champagne - just to build a friendly connection at the start then comes 3 messages spaced out over months - pitching the idea of how they will be helpful to us like building us there system for onbording , system building, payroll etc with 150$ gift card - 2nd one was quite special as it timed really well (check it out in the article) - 3rd was a short one for a lunch meet with a 100$ giftcard for doordash so that we can have a conversation face to face! whole breakdown is in the article below, going deep into how they grew to such a large scale making headlines every single month