if you’re building in web3, here are 5 things you need to get right: - solve a real problem. focus on finding real PMF. don’t sell some crazy future that doesn’t exist yet. find something people already do inefficiently and figure out how to make it better, faster, or cheaper without them even needing to understand the tech behind it - why web3? you should have a very clear answer for why this needs to be built on web3 and why web2 can’t solve it just as well. people don’t need a crypto Notion. but people transfer huge amounts of money through centralized systems with high fees and slow settlement. if crypto can make that meaningfully cheaper and faster, that’s a real use case - what’s your defensibility? what makes you different? why can’t another good team just build the same thing? what’s your leverage or unfair advantage? if it’s the team, don’t just show logos of companies you’ve worked at. explain what you actually built, achieved, or learned there that gives you an advantage now - how will you get users? probably the most underrated point. almost nobody talks about distribution, but it’s one of the most important parts of building in web3. a lot of web2 paid channels either don’t work well for crypto or have restrictions, while many web3-native channels are difficult to scale predictably. so you need a real answer for how you’ll acquire users and scale. “we’ll grow on X and run an airdrop” isn’t a long-term distribution strategy - the token should be leverage, not exit liquidity. build a real business with real revenue first. the token can add utility, incentives, or another advantage to something that already works. but it should be an addition to the business. “we raised at $10M and plan to list at $15M” isn’t going to impress a good VC build something people actually need then figure out where crypto gives you an unfair advantage