Pirat_Nation 🔴(@Pirat_Nation):Former Square Enix executive Jacob Navok has said that Sony appears to have little faith in Bungie’s Marathon due to the very limited marketing push behind the game. Navok wrote: “Sony owns a ton of digital real estate on the Playstation dashboards to push Marathon. It’s lack of marketing push to support the numbers speaks to the lack of faith from the platform holder.” He added: “GAAS games don’t grow organically. The dirty secret is most of them grow through marketing and UA spend. Sony has left this one for dead.” Marathon launched on March 5, 2026 and reached a peak of approximately 88,000 concurrent players on Steam at launch but has since declined sharply

2026.05.02 21:01

Former Square Enix executive Jacob Navok has said that Sony appears to have little faith in Bungie’s Marathon due to the very limited marketing push behind the game. Navok wrote: “Sony owns a ton of digital real estate on the Playstation dashboards to push Marathon. It’s lack of marketing push to support the numbers speaks to the lack of faith from the platform holder.” He added: “GAAS games don’t grow organically. The dirty secret is most of them grow through marketing and UA spend. Sony has left this one for dead.” Marathon launched on March 5, 2026 and reached a peak of approximately 88,000 concurrent players on Steam at launch but has since declined sharply