Crunchyroll CEO Rahul Purini has made the companyâs position on AI clear: anime creators can use whatever technology they want, but Crunchyroll will not use AI for subtitles or dubbing.
âWeâre not using AI in our creative processâwhether itâs subtitling or dubbing,â Purini said.
He explained that Crunchyroll wants to maintain âcreator authenticity,â ensuring anime is delivered to audiences in a way that stays true to the original vision of its creators.
He believes subtitles and dubbing are creative work that should remain in human hands.