Snap’s stock fell by 9% after the company unveiled its extremely expensive reality glasses, called Specs, which are priced at $2,195, and customers who want to reserve first pay a $200 deposit.
Despite the market reaction, CEO Evan Spiegel defended the launch.
“While investors may want more short-term profitability, our job at Snap is to drive long-term profitability and the long-term success of the company.”