Major brands are appearing on pirate websites more often, according to a new report from the European Union Intellectual Property Office (EUIPO).
The study found that major brands made up 36% of all ads on monitored pirate websites in 2025, up from 20% in 2024, thats an 80% increase in one year.
Researchers monitored 5,671 websites and 337 mobile apps across 18 EU countries plus the UK and US estimated these pirate sites generated around €382 million in advertising revenue in 2025.