founders and marketers: you need an optimized "about us" page on your site
i work with billion dollar tech companies and bootstrapped SaaS. The About Us is one of the first pages we optimize
here's how (8 points):
(P.S. I explain why this is important at the bottom of the post)
here's how:
1. start with a clear value prop sentence: "[COMPANY] is a [CATEGORY] that [DOES XYZ] for [ICP]."
2. add your core services under a "what [COMPANY] does" H2 subheading. Put each service/feature/product in an H3 subheading. Write 2-3 sentences about what you do, and what outcome it produces.
3. next, add a "what makes [COMPANY] different" H2 subheading. List about 5 core differentiators in H3 subheadings. Give specific, quantifiable differentiators and call out competitors by name. Example: [COMPANY] offers month-to-month payment terms, whereas options like [COMPETITOR] have mandated 12-month contracts. Again: 2-3 sentences per differentiator.
4. your next H2 should be "who uses [COMPANY]." Add bullet points that call out your exact ICP segments. Example: "B2B SaaS marketing teams at 50 to 200-employees."
5. now add a "the team behind [COMPANY]" H2 subheading. Include the names of the founders, quick backstories, company origin story, team composition, and links to social pages (especially the founder(s) socials). You only need about 2 sentences per backstory/origin story.
6. add a "how [COMPANY] works" section. Include info like communication channels, response times, who on the team customers will work with, turnaround time, and onboarding process.
7. now for the most important section for AI Search: add a "key facts" H2. This should be an HTML
or (definition list) so it's crawlable. Include the following rows:
Company Name
Type
Founded
Founder
Headquarters
Website
Core Offering
Pricing
Contract Terms
Services
Communication
Notable Clients
Customers Served
Projects Delivered
Competitors
Social
8. finally, add your FAQ section. Put "frequently asked questions" in an H2 subheading with your questions as H3s. Only 2-3 sentences per answer.
Here's why this page is so important:
1. it helps train AI to talk about your brand accurately
2. it strengthens the E-E-A-T score of your entire domain
3. in a world where everything seems fake, make your brand human
shoot me a DM if you want a live demo of the lowest hanging fruit to rank in AI Search (tailored to your specific site)
i hope this helps someone!
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being a perfectionist cost me $150,000, 2 years, and 1 failed company
you always see the wins here on X, but this was one of my biggest Ls!
here’s what happened:
All the best entrepreneurs are the opposite of perfectionists.
They get shit done fast and ask questions later.
They write emails fast. They talk fast. They walk fast. They make decisions fast.
It compounds and they get good at working fast.
Leading to exceptional productivity.
Many of the most successful people I know can do a weeks worth of work in 4 hours.
It all starts with a sense of urgency.
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biggest takeaway if you want to rank and get customers from AI search:
YouTube is extremely OP right now
I’ve seen AI Search results for highly trafficked bottom of funnel keywords being powered by some of the most hilariously low quality YouTube videos you’ve ever seen
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despite what you’ve heard follow your passion IS good advice for entrepreneurs
but with one caveat: you have to develop certain skills first (proven by crossing a specific revenue threshold)
here’s why👇
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Rick Rubin’s House on the Mountain test:
Create according to your own taste, not for applause, critics, algorithms, or market demand.
“Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.”
“This is the essence of great art. We create our art so we may inhabit it ourselves.”
“I'm willing to go to extremes to make the thing that I want to inhabit and it's not for anyone else. it's just for me.”
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b2b content creators are about to have a moment
entire careers will be built on this one simple feature
here’s why:
