Rob Hoffman
@RobHoffman_
CEO of
I help tech Founders & CMOs solve Inbound & AI Search
Joined August 2025
214 Following 14.4K Followers
despite what you’ve heard follow your passion IS good advice for entrepreneurs
but with one caveat: you have to develop certain skills first (proven by crossing a specific revenue threshold)
here’s why👇
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Rick Rubin’s House on the Mountain test:
Create according to your own taste, not for applause, critics, algorithms, or market demand.
“Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.”
“This is the essence of great art. We create our art so we may inhabit it ourselves.”
“I'm willing to go to extremes to make the thing that I want to inhabit and it's not for anyone else. it's just for me.”
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