Chris Silvestri
@SilvestriChris
Messaging strategist + conversion copywriter. Helping B2B SaaS and tech teams find message-market fit, then turn it into GTM copy buyers act on.
298 Following 522 Followers
What a microcopy gem in the wild.
Now THIS is what I call an anti-slop human touch.
Most “cancel anytime” copy does the minimum to settle signup anxiety.
This one does many things well:
- builds trust with the crossed-out “No”
- shows the human behind the business
- shows that this human cares, especially when price is just $1
- sets expectations clearly with the tooltip copy
- the tooltip copy itself shows you that they care about giving you value first and foremost
This shows that non-slop copy is not only the words you write, but also the tiny decisions you make to add a personal touch.
Well done, @dharmesh 👏 (also, looking forward to trying YouSpot out)
Show more
Love the new dot feature in @usemonologue
@every. A lot more tasteful and usable.
