The Athletic | Football(@TheAthleticFC):Peruvian soccer team Deportivo Municipal has launched its unique new kit featuring 1,000 different sponsors. After losing its main kit sponsorship, the club decided to launch a new campaign which would redesign its jersey with a pixelated grid made up of a thousand small black-and-white squares, each of which had room to showcase an individual sponsor. Each square, available for a price of $60 (£44), represents an advertising spot for a small business located around Lima, and the club’s campaign turned its shirt into a crowdfunding platform. More from @Millar

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The Athletic | Football@TheAthleticFC

2026.08.07 20:04

Peruvian soccer team Deportivo Municipal has launched its unique new kit featuring 1,000 different sponsors. After losing its main kit sponsorship, the club decided to launch a new campaign which would redesign its jersey with a pixelated grid made up of a thousand small black-and-white squares, each of which had room to showcase an individual sponsor. Each square, available for a price of $60 (£44), represents an advertising spot for a small business located around Lima, and the club’s campaign turned its shirt into a crowdfunding platform. More from @Millar_Colin